Jobs
>
Washington, D.C.

    Marketing Analytics Manager - Washington D.C., United States - AARP

    AARP
    AARP Washington D.C., United States

    4 weeks ago

    Default job background
    Full time
    Description
    Overview

    AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

    The Marketing Analytics Manager gathers, analyzes, and shares data and insights to improve performance for various digital programs and initiatives. This role focuses on testing and optimization of digital platforms, including the website and AARP's apps, with the goal of driving impactful changes through data-driven insights and recommendations. The Marketing Analytics Manager is at the forefront of enhancing user experiences and driving business growth through iterative testing and experimentation. The role involves A/B testing and optimization, web analytics and insights, technical expertise, and project management. The Analytics Manager's daily tasks include designing and conducting A/B tests within the Adobe Target platform, managing project scope and tracking milestones, collaborating with cross-functional teams including development, analyzing test results, identifying gaps and opportunities via collaboration with management, and providing thought leadership on optimization techniques.

    Responsibilities

  • Develops and oversees digital and offline campaign tracking requirements.
  • Manages data quality control, classification, and upload to database/CMS platforms. Designs cross-team campaign templates, processes, and/or procedures and performs peer quality controls.
  • Develops and completes all ad hoc, weekly, monthly, and quarterly reporting deliverables. Provides analysis for optimization of marketing spend and other strategic issues.
  • Collaborates with marketing teams to share insights and learnings with providers.
  • Manages campaign process including executing timely and accurate campaign files, count requests, reporting and analyses.
  • Gathers and interprets data to develop actionable steps to improve digital experiences and optimize business performance. Identifies and explores opportunities for expanding data sources and/or custom models.
  • Analyzes data for multiple enterprise-wide priorities including digital member behavior, content consumption, marketing campaigns, test and learn campaigns, and audience targeting and optimization efforts.
    Qualifications

  • Bachelor's degree in Computer Science, Marketing, Databases, or a related field. Masters degree a plus. Certification in any of the following: Adobe Analytics, Adobe Customer Journey Analytics, or Adobe Target a plus.
  • 5+ years of experience with A/B and multivariate testing, including hypothesis formulation, test design, cohort analysis, and other in-depth analysis related to results.
  • 5+ years of experience serving as a digital analyst using Adobe Marketing Cloud tools, such as Adobe Analytics and Adobe Target.
  • Skilled at analyzing performance of websites, apps, marketing channels, digital campaigns, and content, while evaluating conversion rate optimization strategies and targeting campaigns.
  • Proficient in data storytelling, including visualizing data, communicating the "so what" behind the numbers and building meaningful and actionable insights.
  • High comfort level with communicating technical information and complex data concepts to non-technical audiences.
  • Ability to collaborate effectively with various cross-functional teams across multiple, simultaneous projects.
  • Experience with data visualization tools, such as Tableau and manipulating, analyzing, and presenting data in Microsoft Excel and PowerPoint.

    Additional Requirements

  • Regular and reliable job attendance
  • Effective verbal and written communication skills
  • Exhibit respect and understanding of others to maintain professional relationships
  • Independent judgement in evaluation options to make sound decisions
  • In office/open office environment with the ability to work effectively surrounded by moderate noise

    Flexible Work Arrangement (FWA)

    AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

    Compensation and Benefits

    AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.

    Equal Employment Opportunity

    AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
  • Maya Angelou Schools and See Forever Foundation

    Manager of Performance and Analytics at

    2 weeks ago

    Maya Angelou Schools and See Forever Foundation Washington, United States

    Job Description · Job DescriptionDescription:The Organization · Maya empowers opportunity and justice-involved youth to transform the trajectory of their lives. We do this by engaging each of our scholars in a restorative, relevant school experience that prioritizes personalized ...

  • CoStar Group

    Senior Manager, Product Analytics

    2 weeks ago

    CoStar Group Washington, United States Full time

    Senior Manager, Product Analytics ) Job Description · CoStar Group Intro CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar ...

  • Vaco

    Manager, Tax Analytics

    2 weeks ago

    Vaco Arlington, United States

    Vaco, a global talent and solutions provider, is assisting an energy company in their search for a Manager of International Tax and Analytics role. This position is onsite in the Washington, D.C. area with a hybrid work schedule. No relocation is available. · This role will be h ...

  • Analytica

    Manager - Analytics

    2 weeks ago

    Analytica Washington, United States

    Job Description · Job DescriptionAnalytica is seeking a Manager of Analytics to lead technical implementation on analytics, business intelligence, reporting and dashboarding federal consulting projects. The ideal candidate will be comfortable working directly with clients in both ...

  • Analytica

    Analytics Manager

    2 weeks ago

    Analytica Washington, United States

    Job Description · Job DescriptionAnalytica is seeking an Analytics Manager to lead technical implementation on analytics, business intelligence, reporting and dashboarding federal consulting projects. The ideal candidate will be comfortable working directly with clients in both a ...

  • Disney Entertainment Television

    Senior Social Media Analytics Manager

    3 weeks ago

    Disney Entertainment Television Washington, United States

    Résumé du poste: · National Geographic is looking for an experienced social media analytics expert to help in managing, monitoring and reporting on all things social across magazine, editorial and television accounts. With an audience well over a half-billion we're looking for s ...

  • Nestle Operational Services Worldwide SA

    Manager Marketing Analytics

    3 weeks ago

    Nestle Operational Services Worldwide SA Arlington, United States

    Foods people love. Brands people trust. And a career that nourishes your future like no other. · If you're driven by the passion to do something meaningful that changes lives, Nestl is the place for you. Nestl USA is one of seven operating companies that make up Nestl's presence ...

  • Nestle

    Manager Marketing Analytics

    4 weeks ago

    Nestle Arlington, United States

    Foods people love. Brands people trust. And a career that nourishes your future like no other. · If you're driven by the passion to do something meaningful that changes lives, Nestle is the place for you. Nestle USA is one of seven operating companies that make up Nestle's presen ...

  • Microsoft

    Senior Business Insights Analytics Manager

    4 weeks ago

    Microsoft Washington DC, United States

    In the Consumer Growth Engine and Integrated Marketing team (CGE-IM), we use AI-powered platforms to create leading digital marketing experiences and journeys. The analytics team supports consumer growth with insights, tools and processes that help our CGE-IM efforts. Our mission ...

  • Marriott International

    Manager, Compensation Analytics

    2 weeks ago

    Marriott International Bethesda, United States

    Job Number · Job Category Human Resources · Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAP · Schedule Full-Time · Located Remotely? N · Relocation? N · Position Type Management · JOB SUMMARY · As an integral member of the ...

  • Lovelytics

    Managing Director, Data and Analytics

    3 weeks ago

    Lovelytics Arlington, United States

    Job Description · Job DescriptionWe are looking for a Managing Director to join our team and be at the helm of our dynamic Data and Analytics Team (BI and Data Engineering and Cloud). As a hands-on leader, you'll spearhead a team of talented data engineers, analytics engineers, a ...

  • Avōq

    Manager, Media Analytics and Market Research

    2 weeks ago

    Avōq Arlington, United States Full time

    Avōq is seeking an exceptionally talented researcher and analyst to join our award-winning Insights team. Armed with a state-of-the-art suite of data tools, technology, and methodologies, the Insights team is our engine for industry-leading innovation and actionable research that ...

  • Fors Marsh Group

    Paid Media Analytics Manager

    3 weeks ago

    Fors Marsh Group Arlington, United States

    WHO WE ARE: At Fors Marsh, we take on issues that matter. We are a team of researchers, advisors, and communicators working together to shape the systems that shape our lives. We look at human behavior from all angles to design targeted solutions that influence decision-making an ...

  • AES Corporation

    Manager, US Tax Analytics

    1 week ago

    AES Corporation Arlington, United States

    Are you ready to be part of a company that's not just talking about the future, but actively shaping it? Join The AES Corporation (NYSE: AES), a Fortune 500 company that's leading the charge in the global energy revolution. With operations spanning 14 countries, AES is committed ...

  • AARP

    Marketing Analytics Manager

    1 week ago

    AARP Washington, United States

    Overview: · AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million ...

  • AES Corporation

    Manager, US Tax Analytics

    3 days ago

    AES Corporation Arlington, United States

    Are you ready to be part of a company that's not just talking about the future, but actively shaping it? Join The AES Corporation (NYSE: AES), a · Fortune 500 company · that's leading the charge in the global energy revolution. With operations spanning · 14 countries , AES is ...

  • BlueLabs Analytics, Inc.

    Analytics Manager Ii

    3 weeks ago

    BlueLabs Analytics, Inc. Washington, United States

    **About BlueLabs** · BlueLabs is a leading provider of analytics services and technology dedicated to helping our partners do the most good with their data. Our team of analysts, scientists, engineers, and strategists hail from diverse backgrounds yet share a passion for using da ...

  • BECU

    Hedging Analytics Manager

    3 weeks ago

    BECU Washington, United States Full time

    As the nation's largest community credit union, we begin every day focused on delivering superior financial products and services for our 1.3 million members and more than $30 billion in managed assets. Our work has an economic impact as we support our members' financial goals. W ...

  • BlueLabs Analytics

    Analytics Manager II

    2 weeks ago

    BlueLabs Analytics Washington, United States Full time

    About BlueLabs · BlueLabs is a leading provider of analytics services and technology dedicated to helping our partners do the most good with their data. Our team of analysts, scientists, engineers, and strategists hail from diverse backgrounds yet share a passion for using data t ...

  • Marriott Hotels & Resorts

    Manager, Digital Analytics

    3 weeks ago

    Marriott Hotels & Resorts Bethesda, United States

    Marriott International, Inc.: Manager, Digital Analytics Bethesda, MD DUTIES: Support the business priorities of Marriotts Global Digital organization. As part of a team of digital experts, responsible for providing data driven insights and recomm Analytics, Manager, Digital, Tec ...