Jobs
>
New York City

    Existing Customer Marketing - New York, United States - Hispanic Technology Executive Council

    Hispanic Technology Executive Council
    Hispanic Technology Executive Council New York, United States

    2 weeks ago

    Default job background
    Description

    Position Summary

    The Marketing and Franchise Development organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention. The Existing Customer Marketing (ECM) team within this organization is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi increasing their usage of our products and services, promoting behaviors that create long-term loyalty, and thoughtfully communicating new benefits, features and products that can strengthen our relationship.

    The ECM organization is currently seeking a VP, ECM Customer Management Strategy Analyst to drive analysis of marketing effectiveness within the Customer Management organization. This area of ECM focuses on developing and implementing end to end strategies that improve the overall health of our customer franchises, with a focus on our new and at-risk customer segments. The role primarily involves developing and implementing analytical strategies to drive business growth, optimize operations, and enhance decision-making processes. The ideal candidate will possess a strong background in data analysis, Digital metrics, financial services, and a proven track record of developing and monitoring key performance indicators (KPIs).

    Responsibilities

    Develop and Monitor Key Performance Indicators (KPIs):

    • Partner with cross-functional teams to identify and define relevant KPIs aligned with business objectives.
    • Design and implement robust measurement frameworks to track KPIs and performance metrics effectively.
    • Regularly analyze KPI data to identify trends, patterns, and areas for improvement.
    • Generate actionable insights and recommendations based on KPI analysis to drive strategic decision-making.

    Business Case Development and Scenario Planning:

    • Develop compelling business cases that articulate the value proposition and justification for investment in strategic projects.
    • Partner with business units to assess the feasibility and potential impact of proposed initiatives.
    • Conduct thorough cost-benefit analyses and ROI assessments to support decision-making.
    • Analyze various scenarios to understand their impact on financial performance.
    • Collaborate with stakeholders to develop strategic responses to potential scenarios.
    • Present business cases to senior management and key stakeholders, providing clear and persuasive arguments for proposed initiatives.

    Develop Analytics Agenda:

    • Lead the development of a comprehensive analytics agenda that supports business goals and priorities. Work closely with stakeholders to understand their analytical needs and requirements.
    • Continuously evaluate and refine the analytics agenda to adapt to changing business dynamics and market trends.

    Digital Metrics and Measurement

    • Provide horizontal expertise in the area of Digital metrics, acting as a key interface with the Digital organization and providing views on how to measure and interpret Digital performance

    Measure Marketing Effectiveness:

    • Develop and implement key performance indicators (KPIs) to track and evaluate marketing initiatives' success.
      Monitor and evaluate the effectiveness of new initiatives and tests, adjusting as necessary to maximize outcomes.

    Create insightful reports and presentations to communicate findings and recommendations to stakeholders at all levels.

    Lead the annual Planning process (expense, outcomes)

    Qualifications

    • 6 - 10 years of relevant experience
    • Strong experience in scoping and creating KPIs and metrics and developing metrics dashboards.
    • High degree of comfort with financial and quantitative analysis, scenario development, and key P&L drivers; ability to create and model data easily and comfort with scope and direct quantitative analysis working closely with Analytics and Finance
    • Familiarity with financial services industry and competitor products/services
    • Excellent communication and presentation skills, with the ability to effectively convey technical concepts to non-technical stakeholders.
    • Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
    • Experience with measuring and interpreting Digital performance

    Education

    • Bachelors Degree required, Masters preferred.

    Job Family Group:

    Marketing

    Job Family:

    Marketing Program Management

    Time Type:

    Full time

    Primary Location:

    New York New York United States

    Primary Location Full Time Salary Range:

    $129, $194,760.00

    In addition to salary, Citis offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit Available offerings may vary by jurisdiction, job level, and date of hire.

    Anticipated Posting Close Date:

    May 10, 2024

    Citi is an equal opportunity and affirmative action employer.

    Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

    Citigroup Inc. and its subsidiaries ("Citi) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

    View the "EEO is the Law" poster. View the EEO is the Law Supplement.

    View the EEO Policy Statement.

    View the Pay Transparency Posting

  • Citi

    Existing Customer Marketing

    3 weeks ago

    Citi New York, United States

    **Position Summary** · The Marketing and Franchise Development organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention. The Existing Customer Marketing (ECM) team within this organization is a critical driver of Marketing, with a vis ...

  • monday

    Customer Marketing Manager

    1 day ago

    monday New York, United States

    - Please note that this is a hybrid position of 3 days/week in our NYC office._ · **About The Role**: · - Strong collaboration with global marketing teams to build operations for and orchestrate integrated campaigns, including audience segmentation and communication channels · - ...

  • Snappy

    Director, Growth and Customer Marketing

    3 weeks ago

    Snappy New York, United States

    Location: US, Remote (East Coast Preferred) · Hours: 9am-6pm EST. We strive to create a supportive and flexible working environment for all team members. This role will play a key part in our holiday time during Q4 (our busiest and most exciting time of year) and hours during thi ...

  • Springer Nature

    Marketing & Customer Service Assistant

    3 weeks ago

    Springer Nature New York, United States

    **Date**:May 6, 2024 · **Location**: New York, US · **Company**:Springer Nature Group · **About Springer Nature Group** · Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, ...

  • coty

    Customer Marketing Manager, Covergirl

    2 days ago

    coty New York, United States

    NYC · COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind. · The Customer Marketing Manager will be responsible for activating 360 supports through brand specific and cross branded initiatives, lead the development and execution of account specifi ...

  • Mey|Diageo

    Customer Marketing Manager, Diageo Beer Company

    1 week ago

    Mey|Diageo New York, United States

    Job Description: · Description · Job Level: Band 5 · Diageo is a world-class leader in beverage alcohol with an outstanding collection of brands across spirits and beer Diageo has over 200 outstanding brands - old and new, large and small, global and local, with brands sold in 18 ...

  • Google

    Sales Manager, Mid-market Sales, Customer

    1 week ago

    Google New York, United States

    **Minimum qualifications**: · - Bachelor's degree or equivalent practical experience. · - 8 years of sales experience in advertising, marketing, consulting, media, business development, or advertising agencies. · - Experience leading a sales team or developing sales professionals ...

  • Citi

    Existing Customer Marketing

    2 weeks ago

    Citi New York, NY, United States Full time

    Position Summary · The Marketing and Franchise Development organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention. The Existing Customer Marketing (ECM) team within this organization is a critical driver of Marketing, with a visio ...

  • 24 Seven Talent

    Customer Marketing Manager

    2 weeks ago

    24 Seven Talent New York, United States

    Client Overview: Our client in the CPG space is looking for a part time Customer Marketing Manager to join their team · Role Overview: The Customer Marketing Manager is the key manager bridging Consumer Marketing and Field Sales. The Customer Marketing Manager will be responsibl ...

  • Beauty by Imagination (BBI)

    Customer Marketing Manager

    2 weeks ago

    Beauty by Imagination (BBI) New York, United States

    Beauty by Imagination · Customer Marketing Manager · Hybrid · Position Overview: · The Customer Marketing Manager (CMM) is responsible for the development, deployment and execution of our customer marketing plans that achieve our sales, profit, and market share objectives. Th ...

  • 24 Seven Talent

    Customer Marketing Manager

    2 weeks ago

    24 Seven Talent New York, United States

    Client Overview: Our client in the CPG space is looking for a part time Customer Marketing Manager to join their team · Role Overview: The Customer Marketing Manager is the key manager bridging Consumer Marketing and Field Sales. The Customer Marketing Manager will be responsibl ...

  • Dandy LLC

    Customer Marketing Intern

    1 week ago

    Dandy LLC New York, United States

    Dandy is transforming the massive ($200B) but antiquated dental industry. Backed by some of the world's leading venture capital investors, we are on an ambitious mission to integrate and simplify every function of the dental practice through technology. By building the operating ...

  • WisdomTree

    Customer Marketing Associate

    2 weeks ago

    WisdomTree New York, United States

    WisdomTree is currently seeking a Customer Marketing Associate to join our WisdomTree Prime Marketing team. WisdomTree is a global financial innovator and leading provider of exchange-traded products (ETPs), models and solutions. WisdomTree is leveraging the latest financial infr ...

  • Citigroup Inc

    Existing Customer Marketing

    2 weeks ago

    Citigroup Inc New York, United States

    **Position Summary** · The Marketing and Franchise Development organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention. The Existing Customer Marketing (ECM) team within this organization is a critical driver of Marketing, with a vi ...

  • Citigroup Inc

    Existing Customer Marketing

    2 weeks ago

    Citigroup Inc New York, United States

    Position Summary · The Marketing and Franchise Development organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention. The Existing Customer Marketing (ECM) team within this organization is a critical driver of Marketing, with a vision ...

  • Citigroup Inc

    Existing Customer Marketing

    2 days ago

    Citigroup Inc New York, United States

    **Position Summary** · The US Personal Banking and Wealth Management Marketing organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention, across all major Business Units in Citis Personal Bank Branded Cards and Lending, Retail Bank an ...

  • WisdomTree

    Customer Marketing Associate

    1 week ago

    WisdomTree New York, United States

    WisdomTree is currently seeking a Customer Marketing Associate to join our WisdomTree Prime Marketing team. · WisdomTree is a global financial innovator and leading provider of exchange-traded products (ETPs), models and solutions. WisdomTree is leveraging the latest financial i ...

  • Citi

    Existing Customer Marketing

    4 days ago

    Citi New York, United States Full time

    The US Personal Banking and Wealth Management Marketing organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention, across all major Business Units in Citi's Personal Bank – Branded Cards and Lending, Retail Bank and Mortgage and Wealth ...

  • Citi

    Existing Customer Marketing

    2 weeks ago

    Citi New York, United States Full time

    Position Summary · The Marketing and Franchise Development organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention. The Existing Customer Marketing (ECM) team within this organization is a critical driver of Marketing, with a vision ...

  • Celsius Network

    Senior Marketing Manager, Customer Marketing

    6 days ago

    Celsius Network New York, United States

    **Senior Marketing Manager, Customer Marketing - Retail (Remote)** · Marketing New York, New York Minimum Experience **Senior Manager/Supervisor** About Celsius Network · Celsius addresses the financial needs of todays consumers worldwide through a democratized interest income ...