Senior ABM Campaign Manager - Other US Location, United States - Ensono

Description

At Ensono, our Purpose is to be a relentless ally, disrupting the status quo and unleashing our clients to Do Great Things We enable our clients to achieve key business outcomes that reshape how our world runs. As an expert technology adviser and managed service provider with cross-platform certifications, Ensono empowers our clients to keep up with continuous change and embrace innovation.

We can Do Great Things because we have great Associates. The Ensono Core Values unify our diverse talents and are woven into how we do business. These five traits are the key to achieving our purpose:

HONESTY, RELIABILITY, COLLABORATION, CURIOSITY, PASSION

About the role and what you'll be doing:

The Sr. ABM Campaign Manager for State and Local Government will be responsible for planning, executing, and measuring a range of strategic multitouch multichannel marketing programs, including inbound and outbound tactics, for prioritized account lists. Key activities include creating, delivering and iterating campaigns based on account intelligence, goal setting, demand generation and collaboration with sales to help secure meetings and meet revenue goals. The role requires excellent written and verbal communication, subject matter expertise in the ABM tools, workflows, processes and metrics used to enable delivery of ABM programs at scale as well as 1:1.

This role will require specific expertise in marketing to State and Local Government organizations and education departments. This is a collaborative role that will require close alignment with Brand and Content, Marketing Operations, Partner Marketing and Product Marketing leads, as well as key stakeholders in the sales organization. The Sr. ABM Manager will be responsible for directly impacting ABM scorecard metrics.

Extensive experience in the SLED vertical is a solid requirement. We are willing to train in ABM.

Responsibilities include:

Strategic Campaign Development: Design and execute ABM campaigns tailored to SLED accounts. Ensure alignment with strategic business objectives and KPIs to foster growth.

Data-Driven Account Intelligence: Analyze target account lists to prioritize and group accounts based on opportunity, buyer need, persona, industry, buying cycle stage, and propensity to buy.

Marketing Intelligence Analysis: Regularly monitor and analyze market intelligence to identify trends and communicate actionable insights to the sales team.

Campaign and Content Creation: Develop and deliver targeted marketing programs and content to specific account lists, iterating for maximum engagement. Use AI-driven analytics to inform content personalization and effectiveness.

Optimized Campaign Execution: Conduct A/B testing and analytics to refine messaging, creatives, and assets, maximizing response and conversion rates.

Event-Centric Campaign Integration: Strategically incorporate SLED events into campaign development and execution. Plan and execute event-related marketing initiatives, ensuring seamless alignment with broader ABM strategies. Leverage these events as key touchpoints for engagement, lead generation, and relationship building with targeted accounts. Collaborate closely with the events team to create synergistic content and messaging that resonate with the SLED audience.

Collaborative Teamwork and Sales Alignment: Work closely with the SLED sales team, ensuring regular communication, meetings, and alignment on campaign goals and tactics. Foster a collaborative environment to leverage the team's insights and expertise.

Budget Management and Reporting: Manage and adhere to budget allocations, including following procurement and administrative processes. Forecast and report against key success metrics.

Salesforce Utilization: Understand and use Salesforce steps required to activate individual ABM programs. Train sellers on the process.

High-Value Account Focus: Build repeatable and scalable 1:1 program structures for high-value accounts in alignment with sales strategies.

Industry Best Practices: Stay informed about ABM best practices, especially those relevant to the SLED sector.

We want all new Associates to succeed in their roles at Ensono. That's why we've outlined the job requirements below. To be considered for this role, it's important that you meet all Required Qualifications. If you do not meet all of the Preferred Qualifications, we still encourage you to apply.

Required Qualifications

• Bachelor's degree in marketing or related field
• Experience in marketing to State and Local Government and Educational organizations
• 7+ years of B2B marketing experience
• Account-based marketing experience
• Understanding of campaign management and demand creation processes
• Insight gathering and analysis from multiple internal and external data sources
• Budget management skills
• Demonstrated creative skills (e.g., written and/or design skills) to drive personalization and relevance
• Proven experience working with marketing, sales and external vendors to deliver superior results
• Strong understanding of key marketing channels and how each channel impacts the scorecard
• Strong analytical skills and the ability to track and measure the effectiveness of content marketing campaigns.
• A team player, who works well across internal teams to drive results – highly collaborative.
• A student of your industry, passionate about the IT industry and knowledge of legacy to cloud native technologies, would be a real plus.
• Adaptable & creative, you are curious, with a desire to learn and make improvements.
• A client first mentality, you understand the "big picture" and have an ability to pivot and adjust work and plans accordingly.
• A positive, 'can do' attitude with enthusiasm to be involved and contribute.

Preferred Qualifications

• Salesforce experience
• Marketo or Pardot experience
• Demandbase experience is a plus

Why Ensono?

Ensono is a place to make better happen – for our clients and for your career. You can do great things through innovation or collaboration, by learning or volunteering, or to promote diversity and inclusion. You can do great things for your own health or for a healthier planet. Whatever it means to you to do great things we want Ensono to be the place you can do it.

We are a client-facing business, but we do encourage clients to allow us to work remotely most of the time so if you are not required to be on client site, you can choose to work from home or in our Ensono offices.

• Unlimited Paid Days Off
• Two health plan options through Blue Cross Blue Shield
• 401k with company match
• Eligibility for dental, vision, short and long-term disability, life and AD&D coverage, and flexible spending accounts
• Depending on location, ability to take advantage of fitness centers
• Wellness program
• Flexible work schedule

Ensono is an Equal Opportunity/Affirmative Action employer. We are committed to providing equal employment to our Associates and building a diverse and inclusive workforce. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or other legally protected basis, in accordance with applicable law.

Pay transparency nondiscrimination statement/posting OFCCP's pay transparency policy can be found on OFCCP's website.

If you need accommodation at any point during the application or interview process, please let your recruiter know or email