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    Product Marketing Manager - Longmont, United States - Intrado Inc

    Intrado Inc
    Intrado Inc Longmont, United States

    3 weeks ago

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    Description
    Job Description

    For this opening we will consider candidates from the following locations: Longmont,CO,United States | , United States

    Intrado's mission is dedicated to saving lives and protecting communities, helping them prepare for, respond to, and recover from critical events.

    Today, our cutting-edge SaaS company is at the forefront of transforming the 911 emergency response continuum with next generation data-driven software.

    Intrado's solutions allow enterprises, call takers, dispatchers, and first responders to make more informed decisions, respond quickly and safely, and ultimately serve their communities better.

    Intrado is looking to hire a

    Product Marketing Manager

    to join our team.

    As the Product Marketing Manager will play a crucial role in bridging the gap between product development and the market.

    The Product Marketing Manager will focus on creating and executing marketing strategies to drive the success of a Intrado's products.


    Key Responsibilities:

    Go To Marketing Strategy:
    Create and execute go-to-market plans for product launches, including coordinating cross-functional teams (sales, product development, and marketing)


    Content Creation:
    Develop compelling marketing collateral, such as product messaging, presentations, case studies, and whitepapers
    Collaborate with internal the Corporate Marketing team


    Market Analysis:
    Conduct market research to understand industry trends, customer needs, and competitive landscapes
    Analyze data to identify opportunities and threats


    Product Positioning:
    Develop and implement product positioning and messaging that differentiates the product in the market
    Clearly articulate the value proposition to target audiences


    Sales Enablement:
    Work closely with the sales team to provide them with the tools, resources, and training needed to effectively sell the product
    Ensure alignment between marketing and sales strategies


    Customer Engagement:
    Build and maintain strong relationships with customers to gather feedback, understand their needs, and use this information to shape future product development and marketing strategies


    Competitive Analysis:
    Monitor and analyze competitor activities, positioning, and messaging
    Provide insights to internal teams to maintain a competitive edge


    Campaign Management:
    Develop and manage marketing campaigns across various channels, including digital marketing, events, webinars, and social media, to generate leads and drive product awareness


    Metrics and Analysis:
    Establish key performance indicators (KPIs) to measure the success of marketing campaigns
    Analyze data and provide insights to optimize future strategies


    Education:
    Bachelor's degree in Business Administration, Marketing, Communications or related discipline or equivalent work experience is required
    Equivalent work experience in a similar position may be substituted for educational requirements

    Experience:
    6+ years' experience with a proven track record of success within the software or technology industry, preferably in the field of network security, cloud computing, SaaS, and/or SASE
    Strong analytical and strategic thinking skills
    Excellent communication and presentation skills
    Ability to collaborate with cross functional teams
    Experience with marketing automation tools and data analytics
    Result driven with a focus on achieving measurable outcomes
    Benefits & Compensation
    Want to love where you work? At Intrado, we offer a comprehensive benefits package that includes what you'd expect (medical, dental, vision, life and disability coverage, paid time off, a 401(k) retirement plan with company match and flexible spending accounts), and several that go above and beyond – tuition reimbursement paid parental leave, access to a robust library of personal and professional training resources, employee discounts, critical illness, hospital indemnity and pet insurances, identity protection and more Apply today to join us in

    work worth doing

    The hiring range for this position is anticipated between $140,000 – 160,000 and will be commensurate with experience.


    ABOUT US
    Intrado's mission is to save lives by improving public safety outcomes.

    Our solutions are responsible for everything that happens after a 9-1-1 call is placed – call routing, delivery, location determination and data management.

    Whether you call from a landline, cell phone or text 9-1-1, we make sure first responders get the right information at the right time so they can save lives.


    Our Company has sales and/or operations in the United States, Canada and Europe and is an Equal Opportunity Employer – Veterans/Disabled and Other Protected Categories.

    Our Company welcomes and encourages applications of individuals with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
    #J-18808-Ljbffr
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