- Build foundational understanding of devices landscape within mobile, including competitive and seasonal dynamics and key customer purchase drivers
- Align with device demand and supply teams on offer constructs needed throughout the annual GTM cycle
- Own integrated 12 month calendar of devices and offers with marketing support planned and channels of activation required
- Develop and implement comprehensive Go-to-Market plans and strategies that align with brand objectives and drive brand growth
- Conduct market research and gain insights into consumer needs and preferences and use this information to develop targeted marketing campaigns
- Collaborate with internal teams to develop messaging, creative and content that resonates with target audiences
- Manage external agencies and vendors to ensure quality and timely execution of marketing initiatives
- Develop and manage budgets, timelines and metrics for all marketing campaigns and initiatives
- Monitor and analyze campaign performance and adjust strategies as needed to maximize ROI and achieve business objectives
- Build and maintain strong relationships with external and internal partners and vendors
- Ensure all marketing materials and messaging are consistent with brand guidelines and standards
- Stay up-to-date with industry trends and provide insights and recommendations to improve marketing effectiveness
- Bachelor's degree in marketing, business or related field
- Minimum of 5 years of experience in integrated marketing/brand marketing project management, with a proven track record of developing and executing successful campaigns
- Experience in market research, developing marketing plans and managing budgets and timelines
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
- Excellent communication skills, with the ability to communicate effectively with internal and external stakeholders
- Strong analytical skills, with the ability to interpret data and develop insights that inform marketing strategy
- Experience with digital marketing, social media, content marketing, local marketing, and in-store marketing
- Ability to work independently and as part of a team, with a positive attitude and strong work ethic
- Knowledge of the retail wireless industry a plus
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Product Marketing Manager - Boulder, United States - DISH
Description
Company SummaryDISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products, and now we are building America's First Smart NetworkTM.
Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Infinite, Boost Mobile, DISH Wireless, OnTech and GenMobile.
Department SummaryOur Retail Wireless team, serving our Boost Infinite, Boost Mobile and Gen Mobile Brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a first-of-its-kind 5G network, a passion for change and the power to drive it, we'll emerge as the nation's fourth facilities-based wireless carrier and a disruptive force in the market at large.
Job Duties and ResponsibilitiesWe are seeking a strategic, savvy Product Marketing Manager to project manage, develop and execute campaign strategies that promote our new device launches and device offers and engage our target audience. You will work closely with cross-functional teams to drive excitement around device propositions that directly leads to customer conversions and business growth.
Key Responsibilities:
Education and Experience:
Skills and Qualiifications:
Compensation: $75,600.00/Year - $103,375.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities and a flexible time away plan; all benefits can be viewed here: DISH Benefits.
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
By applying, you consent to your information being transmitted by beBee to the Employer, as data controller, through the Employer's data processor SonicJobs.
See Dish Network LLC Privacy Policy at *fga2q7*_ga*ODQ2Njc2ODE2LjE2ODgwNzYzNTY.*_ga_LEBY87WE5G*MTY4ODQ3NTQ5NS42LjAuMTY4ODQ3NTQ5Ni41OS4wLjA. and SonicJobs Privacy Policy at and Terms of Use at
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