Digital Marketing Manager, B2B - San Francisco, United States - TEAM LEWIS

Description

Job Description

About TEAM LEWIS

We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

At the heart of the business is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch in 2021, it has funded over 1,500 causes. The goal is to support 2,025 causes by 2025. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees, who in addition to the financial donation, volunteer their time and skills to leverage effectiveness.

Purpose of the role

The purpose of this role is to help drive strategy, execution and creativity across client digital and social programs, while delivering against scopes. The Digital Marketing Manager ensures team efficiencies through timeline management and an understanding of cross-functional workflows. The Digital Marketing Manager manages the client relationship and ensures the client is kept fully up to date with critical activity on the account. In addition, they take an active role in developing that relationship through identifying strategic opportunities and optimizations, providing counsel proactively. They provide quality output and ensure standards are met across the team. This person may also manage junior team members, providing mentorship and guidance to promote growth. This individual has a comprehensive understanding of marketing strategies and is passionate about staying up to date on relevant trends.

Key Responsibilities and Tasks

Digital / Social Media

• Effectively contributes to development and implementation of full-funnel marketing strategies
• Works with account leadership to define processes, structure and KPIs to deliver against integrated strategies
• Oversees creation of project and creative briefs, timelines, templates; is comfortable acting as line of defense for QA and traffic review
• Collaborates with cross-departmental teams (paid social media, content, research and more) to execute, optimize and report on deliverables
• Plans, implements and maintains social media campaigns and projects for clients, creating innovative and targeted opportunities for growth and acceleration of KPIs
• Develops compelling and impactful content and integrated campaigns for both current and prospective clients
• Uses social listening tools and analytical services to generate actionable insight, helping to inform ongoing account strategies and spot growth areas
• Refines methodologies in digital channel measurement and reporting of ROI
• Stays up to date on best practices and current trends

Client Management

• Acts as day-to-day lead across account, with knowledge and insight into activities for all service lines and key delivery dates
• Maintains a consultative relationship with the client, acting as the key contact for all across program work streams and deliverables
• Responsible for maintaining excellent client communication; defining deadlines and service agreements whilst ensuring these are met consistently by the team
• Operates as project manager for campaigns and creative programs, providing transparency to timelines to both internal teams and clients
• Works closely with internal account lead(s) to regularly review account performance, identifying and communicating opportunities for additional PR, marketing and digital services, including paid activity and creative
• Assists with pricing and selling projects
• Organizes and delivers projects to plan, budget and quality, assessing and mitigating risks throughout

Process Management

• Ability to create, run and manage project planning processes
• Identifies and plans required team support against project scope together with account lead(s)
• Plans, assigns and manages tasks and deadlines with individual team members
• Works effectively, communicates, and collaborates with internal teams as necessary to push through deliverables
• Manages day-to-day operational aspects of projects and scope
• Owns and manages QA and approval processes internally and with clients

Team Working and Development

• Acts as a respected line manager, working closely with line reports and teammates to maximize strengths and identify solves for weaknesses
• Encourages and inspires excellence in account teams, leading by example
• Records and shares lessons learned with team members to facilitate continuous improvement
• Schedules and chairs regular project status update meetings with channel delivery teams, and senior stakeholders
• Inspires a positive environment that allows team members to act without fear
• May line manage junior account team members, delivering coaching, supervision and regular assessment
• Sets individual objectives on a daily, weekly, monthly and quarterly basis
  
• Provides guidance to colleagues on how to best manage campaigns, including answering general new business requests
• Reporting and Analysis
• Owns development of detailed reports to senior management and client as needed based on social listening and/or account social/digital activity, providing insight and analysis
• Communicates account performance internally (account reviews) and provides strategic advice to the client based on measurable analytics
• Initiates actions for optimizations and recommendations noted in reports
• Monitors and reports back on account KPIs and ensures accurate and timely reporting by junior team members

About you

• 4-5+ years digital marketing experience focusing in organic, paid, and content areas including in a client facing capacity; tech experience required, cybersecurity client experience a plus
• A persuasive and convincing writing style, with a specialism in translating tech into understandable, relatable, and creative social content
• Preference to working in a fast-paced environment (agency experience preferred)
• Acute attention to detail and organizational skills
• Strong project management skills with an ability to plan, prioritize and anticipate
• A proven track record of successfully delivering high quality digital products and services to time, specification and budget
• Understanding of client business issues and requirements
• Understanding of the local market and opportunities for growth
• Ability to delegate effectively
• Calmness under pressure and ability to achieve tight deadlines
• Ability to interact confidently with clients at a senior level
• Ability to troubleshoot team and client problem areas – and suggest a remedial course of action
• Creative thinking and an open-minded approach
• Experience with social management, listening, and reporting tools (such as Hootsuite and Meltwater/Brandwatch)
• Must have experience with organic and paid social platforms (Twitter, LinkedIn, Instagram, Facebook)

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

The expected salary range for the Campaign Manager position is between $84K - $115K. Base annual salary is determined by factors such as location, experience, and expertise.

TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.