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Director of Marketing
2 weeks ago
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Federal Marketing Director
3 weeks ago
Merritt Group McLean, United StatesAre you a savvy federal technology marketer who understands the critical missions of our government and the community of B2G technology vendors and systems integrators who support them? Are you looking for your next career opportunity to work as part of a high-performance team se ...
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Federal Marketing Director
3 weeks ago
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Director of Product Marketing
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Director of Marketing Operations
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Assisted Living Marketing Director
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Assisted Living Marketing Director
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Singota Bloomington, United StatesAssociate Director, Marketing and Business Development · Bloomington, United States · | Posted on 04/01/2024 · Job Title: Associate Director, Marketing & Business Development · Department: Marketing & Business Development · Location: Bloomington, (Hybrid) full time - this role ...
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Director Bd, Infantry Weapons
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Wfs Director of Portfolio Management
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Marketing Specialist
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Copywriter Professional
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Director, Corporate Strategy
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Director, IT Third Party Risk
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Director of Architecture
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Financial Performance
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Technology Development Director
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Quantitative Analytics Director
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Manager, Business Development
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Securities Quantitative Analytics Associate
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Digital Marketing Director - Bloomington, United States - Home Care Powered by AUAF
Description
About Our CompanyHome Care
Powered by AUAF
is a fast growing, non-profit organization providing non-medical, in-home services for over 25 years.
Our mission is to provide quality, in-home service that will allow seniors to live comfortably and independently in the familiarity of their own home.
About the PositionAre you innovative and passionate about current trends and creating digital marketing campaigns? Home Care
Powered by AUAF
is looking to hire a Digital Marketing Director to support the marketing team in effectively promoting its message across all digital channels.
Powered by AUAF's
social media, follow with brainstorming and creating content for all digital communications.
Objectives of this role
Plan, execute, and manage all digital marketing for Home Care
Powered by AUAF , including SEO, SEM, email marketing, and social media
Establish and execute a digital marketing strategy to distribute content
Work with and manage a team of writers, marketers, and other stakeholders to maintain Home Care
Powered by AUAF 's digital presence
Maintain consistent brand messaging across all social channels
Identify, analyze, and measure trends and content to assess how well it's performing and optimize user experience
Create and maintain an editorial calendar to deliver targeted content
Responsibilities
Create and manage content for social media, emails, and other forms of digital communication
Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
Develop and monitor campaign budgets
Stay up to date on the latest social media trends, and implement them in Home Care
Powered by AUAF
marketing campaigns
Skills and qualifications
Social media savvy, with a passion for staying on top of trends
Strong sense of creativity, imagination, and innovation
Excellent interpersonal skills, with the ability to collaborate with other departments
In-depth knowledge of various social media platforms and best practices
Ability to analyze consumer metrics, reports, and trends
Strong project management and managerial skills
Preferred Requirements
5 years of experience in Marketing or related field
College degree in Marketing or related field
Experience with SEO and SEM strategy and keyword research
Understanding of website analytics tools, such as Google Analytics
AUAF is an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.
We are committed to providing access, equal opportunity, and reasonable accommodations for people with disabilities.#J-18808-Ljbffr