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Bloomington

    Digital Marketing Director - Bloomington, United States - Home Care Powered by AUAF

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    Description
    About Our Company
    Home Care

    Powered by AUAF

    is a fast growing, non-profit organization providing non-medical, in-home services for over 25 years.

    Our mission is to provide quality, in-home service that will allow seniors to live comfortably and independently in the familiarity of their own home.

    About the Position
    Are you innovative and passionate about current trends and creating digital marketing campaigns? Home Care

    Powered by AUAF


    is looking to hire a Digital Marketing Director to support the marketing team in effectively promoting its message across all digital channels.

    On a daily basis, this individual will manage Home Care

    Powered by AUAF's

    social media, follow with brainstorming and creating content for all digital communications.

    Objectives of this role
    Plan, execute, and manage all digital marketing for Home Care

    Powered by AUAF , including SEO, SEM, email marketing, and social media
    Establish and execute a digital marketing strategy to distribute content
    Work with and manage a team of writers, marketers, and other stakeholders to maintain Home Care

    Powered by AUAF 's digital presence
    Maintain consistent brand messaging across all social channels
    Identify, analyze, and measure trends and content to assess how well it's performing and optimize user experience
    Create and maintain an editorial calendar to deliver targeted content

    Responsibilities
    Create and manage content for social media, emails, and other forms of digital communication
    Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
    Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
    Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
    Develop and monitor campaign budgets
    Stay up to date on the latest social media trends, and implement them in Home Care

    Powered by AUAF

    marketing campaigns

    Skills and qualifications
    Social media savvy, with a passion for staying on top of trends
    Strong sense of creativity, imagination, and innovation
    Excellent interpersonal skills, with the ability to collaborate with other departments
    In-depth knowledge of various social media platforms and best practices
    Ability to analyze consumer metrics, reports, and trends
    Strong project management and managerial skills

    Preferred Requirements
    5 years of experience in Marketing or related field
    College degree in Marketing or related field
    Experience with SEO and SEM strategy and keyword research
    Understanding of website analytics tools, such as Google Analytics

    AUAF is an equal opportunity employer.

    All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.

    We are committed to providing access, equal opportunity, and reasonable accommodations for people with disabilities.

    #J-18808-Ljbffr

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