- Manage marketing staff in the development of winning proposals, interviews and other marketing materials
- Develop/edit proposal and marketing materials to drive quality and excellence
- Embrace and implement brand standards, develop templated materials with the Senior Art Director to improve marketing deliverables and increase productivity
- Develop and improve processes with the marketing leadership group to ensure efficiency and differentiation in the market
- Demonstrated written and oral communication skills, detail oriented with excellent writing, grammar and proofreading skills. Co-lead and participate in capture planning, interview strategy, and interview preparation/rehearsals
- Track metrics for marketing success such as wins, shortlist rates, capture ratios, leads tracking, and make recommendations to leadership regarding strategies for improving marketing efforts
- Monitor the quality and results of proposals related to production, resources, win/loss rates, and other marketing targets
- Oversee the development of all proposals, collateral material, presentation material, and other sales-related deliverables
- In coordination with Practice Leaders and the Vice President of Market Strategy develop and manage firmwide marketing budget
- Assist with defining communication and promotion activities and budgets that support each market segment including brochures, external communications, conferences, design and trade publications, awards, and media and press relations
- Assist the business services department in monitoring/updating the opportunity tracking database. Provide consistent review and data entry with marketing resources and contact lead champions to obtain the latest updates
- Collaborate with all internal stakeholders to meet goals and objectives of marketing activities
- Coach, train, mentor, evaluate and provide performance feedback to marketing team members.
- Delegate assignments to marketing team and drive accountability for marketing results firmwide
- Coordinate competitive pursuits activities and needs with other marketing and firm leaders
- Proactively seek feedback from internal principals/champions to inform development of marketing tools and support systems
- Participate in training and mentoring of pursuit proponents in marketing and business development skills
- Other duties as assigned
- Bachelor's degree in marketing, communications, business or other related degree from an accredited university or equivalent demonstrated proficiency
- Minimum of 10 years of experience in marketing
- Minimum of 7 years of progressive experience in marketing in architecture or related design industry
- Experience in K-12, higher education, healthcare and community building types is highly desirable
- Ability to manage 9-15 people
- Have a strong understanding of the architecture industry, terminology, and profession
- Proven experience managing teams and driving results through others
- Proven project management skills
- Excellent writing and verbal communications skills
- Successful presentation and interview coaching skills
- Self-starter with a high degree of self-accountability for achieving deadlines and other marketing targets
- Ability to establish productive working relationships, and work effectively and cooperatively with internal 'champions,' and marketing staff
- Must be resilient, positive and have a team-first mentality
- Strong graphic design orientation and ability to use photography and visuals
- Proficient with Microsoft Office and Adobe Creative Suite (Outlook, Word, Excel, PowerPoint, and InDesign)
- Adaptable, and possesses the ability to lead change, and results through effective communication, collaboration, and consensus-building
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Director, Marketing Pursuits - Los Angeles, United States - HMC Architects
Description
Who We AreHMC Architects is an employee-owned design firm with an inherent desire to make a difference in our communities. As a purpose-driven brand based on values, our mission to design for good drives everything we do. And our ownership culture creates alignment and increased commitment to that mission, keeping us on track to being successful.
What We Do
Founded with the purpose of anticipating community needs, HMC aims to create designs that have a positive impact, now and into the future. We focus primarily on opportunities to have the most direct contribution to communities-through healthcare, education, and civic spaces.
Summary
The Director of Marketing Pursuits will be responsible for overseeing HMC's proposals and pursuits activity across the firm. This position is responsible for managing the overall workload and resources within the marketing proposals/pursuits team. The role will work alongside key business leaders and the vice president of market strategy to lead the firm's marketing/proposal pursuits group and is responsible for ensuring marketing deliverables are of high quality, quantity, and timeliness. This role will closely track key performance marketing indicators to ensure the firm is performing at a high level and capture the appropriate amount of market activity in our key core practices. This role will partner with the other groups such as communications, graphics, and practice focused teams to ensure effective delivery of the firm's overall marketing efforts.
This position can be located either in the Los Angeles or Ontario California office locations. The position requires 3 days in the office and the ability to work from home Mondays and Fridays. Writing samples and portfolio will be required when applying for this position.
Responsibilities
The actual offered salary for this position will vary depending on multiple factors including the candidate's qualification, education, position knowledge, work experience, skills, ability, work location, and internal incumbent compensation for similar roles. We do not anticipate individuals hired into this position will start at or near the top half of the range listed; the decision will be based on each individual case. The salary range listed above does not include other compensation elements such as discretionary bonus opportunities, employee stock ownership grants, paid time off, medical insurance, and other wage and benefit opportunities.