Jobs
>
New York City

    Academic Marketing Manager - New York, United States - Bloomsbury

    Bloomsbury
    Bloomsbury New York, United States

    3 weeks ago

    Default job background
    Description

    Job Description

    Job DescriptionDescription:

    Established in 1998 and located in midtown Manhattan, Bloomsbury USA is a general interest publisher of adult and children's books that has become known for both its high-quality fiction and non-fiction for adults and children as well as its extensive Academic publishing from the world's most recognized experts.

    The Academic division publishes a portfolio from the world's most-recognized experts across the Humanities and Social Sciences. Our audience ranges from academics to librarians to professionals to readers who are ardent enthusiasts across a wide range of interests. Our authors are often considered to be among the most respected dramatists and scholars in their fields and include such luminaries as Ayanna Thompson, Valerie Steele, Bertolt Brecht, Nina Jankowicz, and Slavoj Žižek to name but a few.

    Position

    The Marketing Manager works within a team of marketers who are responsible for promoting Bloomsbury's academic books in the United States. The person in this role markets the Visual Arts (including Fashion, Interior Design, Design, Architecture and Art & Visual Culture), and Drama & Performance Studies lists (including The Arden Shakespeare and Methuen Drama) – approximately 230 books per year and growing. The role oversees the promotional activities for academic monographs, textbooks, coursebooks, reference works, and trade crossover titles in these subjects.

    Responsibilities

    • Marketing Planning: Plan and execute marketing plans and strategies for the Visual Arts and Drama & Performance Studies lists in the US. Work with sales and publicity to identify key titles for promotion in the US.
    • Create and deploy engaging email marketing campaigns directed at an academic audience.
    • Create adoption campaigns for textbooks to increase adoption into courses in the US.
    • Work closely with sales and editorial colleagues to achieve sales growth.
    • Gather and analyze data to improve marketing campaigns, and feedback to sales and editorial colleagues to provide US market insight.
    • With the Conference Manager, plan 5-6 key academic conferences in relevant subject areas.
    • Plan and execute social media strategies, including Twitter, Facebook, and relevant blogs
    • Author Support: Work with authors to communicate the appropriate marketing plan, help them plan and execute events, and provide materials and information.
    • Review Copies: Responsible for creating tailored lists of journals and media outlets for each book and ensuring copies are sent to them to solicit media reviews for publicity purposes. Research new review media and ensure addresses and contacts are correct.
    • Advertising: Responsible for assessing and buying ad space and working with a designer to create advertisements for books including pay-per-click/social advertising, journals and conference programs.
    • Budgeting: Responsible for managing the marketing budget for these subject lists in the US
    • Optimize metadata and discovery/SEO
    • List Building: Responsible for building lists of contacts who are interested in Visual Arts and Drama & Performance Studies.
    • Collaboration and communication: As lead marketer, is responsible for scheduling list meetings for the Design and Art & Visual Culture lists. Works with US and UK editors, UK marketers, and US sales team to ensure good departmental and geographical communication.
    • Contribute to regular publishing and other team meetings.

    This position has no direct reports.

    Requirements:
    • 2 to 4 years experience in Academic Publishing
    • Microsoft Office (required)
    • Email service provider, ideally Mailchimp
    • CRM, ideally Salesforce
    • Content Management System (CMS)
    • Ability to create and execute a marketing campaign
    • Copywriting for marketing materials
    • Understanding of the academic market
    • Interest in the visual or performing arts (helpful)
    • Time management and organizational skills
    • Attention to detail
    • Adaptability
    • Written and oral communication skills

    Equal Opportunity Employment
    Bloomsbury Publishing USA is proud to be an equal-opportunity. employer. Our company has always followed and will continue to follow, a policy of providing equal opportunity employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, sex, ethnicity, veteran status, or any other legally protected characteristic.

    We welcome and celebrate talent from all backgrounds and believe that diversity, equity, and inclusion are crucial elements to our success. We are dedicated to actively and continuously improving our practices to better support all our employees. For more information about Bloomsbury's diversity, equity, and inclusion initiatives, please see our Diversity, Equity & Inclusion Action Plan..

  • The Marketing Search

    Marketing Manager

    2 weeks ago

    The Marketing Search New York, United States

    Are you an experienced marketer with a knack for driving business growth? We're on the lookout for a talented individual to join our team and lead our global marketing and business development efforts. · **About Us**: · We're a leading firm specializing in artistic, functional, a ...

  • ChemTreat

    Marketing Manager

    3 weeks ago

    ChemTreat New York, United States

    When you join the nation's largest and fastest growing specialty chemical company dedicated solely to industrial water treatment, you'll work side-by-side with those customers, helping them save millions of dollars and grow their businesses, all while protecting people and the en ...

  • CEDENT

    Marketing Manager

    2 weeks ago

    CEDENT New York, United States

    Terms of Hire: Contract. · Compensation: $ 40-50/hr DOE. · **Job description**: · **Essential Responsibilities and Duties**: · - **Marketing Reviewer conducts the day-to-day review for a select criteria of materials using the CLIENT logo and company name.**: · - **This role also ...

  • Blue Note Jazz Club

    Marketing Manager

    3 weeks ago

    Blue Note Jazz Club New York, United States

    **OVERVIEW** · Blue Note Entertainment Group is seeking a highly motivated Marketing Manager with a music and entertainment background to directly support the Blue Note New York Marketing Director for the iconic Blue Note Jazz Club in New York City. · **RESPONSIBILITIES**: · - Wo ...

  • Frankfurt Kurnit Klein and Selz PC

    Marketing Manager

    2 weeks ago

    Frankfurt Kurnit Klein and Selz PC New York, United States

    **DEPARTMENT**: Marketing · **SCHEDULE/STATUS**: Full-Time/Exempt · **SUPERVISOR(S)**: Director of Marketing · **LOCATION**: New York City · **SALARY**:The salary range for this position is $105,000 to $120,000. · **SUMMARY** · Founded more than 40 years ago as a boutique law fir ...

  • Noble People LLC

    Marketing Manager

    1 week ago

    Noble People LLC New York, United States

    The Marketing Manager at Noble People is instrumental in solidifying and elevating Noble People's unique brand reputation in the market and enabling sales to attract new clients and drive business growth. This role requires strategic vision and proactivity, adeptness at digital m ...

  • Epic Games

    Marketing Manager

    3 weeks ago

    Epic Games New York, United States

    **WHAT MAKES US EPIC?**: · At the core of Epic's success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it's building award-winning games or crafting engine technology that enables others to make visua ...

  • Bristol Myers Squibb

    Marketing Manager

    20 hours ago

    Bristol Myers Squibb New York, United States

    Marketing Managers are responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones. · **Marketing Manager Role ...

  • National Hockey League (NHL)

    Manager, Marketing

    4 days ago

    National Hockey League (NHL) New York, United States

    **ABOUT THE NATIONAL HOCKEY LEAGUE** · Founded in 1917, the National Hockey League (NHL) is the premier professional ice hockey league in the world, and is one of the major professional sports leagues in the United States and Canada. · With more than 1500 employees across the US ...

  • Xhome Inc

    Marketing Manager

    5 days ago

    Xhome Inc New York, United States

    Company Overview: · XHOME INC is at the forefront of transforming residential living by integrating smart home technology and AI into the mass production of modern, efficient homes. Our flagship XHOME models are equipped with the latest in smart home systems, such as intelligent ...

  • Revlon Consumer Products LLC

    Manager, Marketing

    6 days ago

    Revlon Consumer Products LLC New York, United States

    At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day. · Breaking beauty boundaries is in our company's DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon ...

  • Nuts Factory

    Marketing Manager

    1 week ago

    Nuts Factory New York, United States

    **Welcome to Nuts Factory** · We are a food specialty store specializes in creating a unique market shopping experience. We sell nuts, dried fruits, chocolates, spices, beans, candies, coffee, granola, olives, sandwiches and more. · This individual will be responsible for managem ...

  • Skeepers

    Marketing Manager

    1 week ago

    Skeepers New York, United States

    **Company Overview** · Skeepers provides a fully integrated one-stop-shop UGC suite for brands to bond with consumers, amplify reach, boost engagement, drive sales and customer retention. More than 8,000 clients across the globe use our AI-based solutions to generate millions of ...

  • Ground Up International

    Marketing Manager

    4 days ago

    Ground Up International New York, United States

    **Job Title**: Marketing Manager · **Job Summary**: · **About Ground Up**: · Ground Up is a premier footwear manufacturer retaining an integrated portfolio of licensed and owned brands and has grown to be a leading supplier. The company's unique capability to design and translate ...

  • Yankees Entertainment and Sports Network, LLC

    Marketing Manager

    5 days ago

    Yankees Entertainment and Sports Network, LLC New York, United States

    YES Network is actively seeking a Marketing Manager to join their team in the greater NYC area. · **About YES Network**: · Founded in 2002, The YES Network is the most watched regional sports network in the country in 15 of the past 17 years. YES owns exclusive local TV rights to ...

  • Sourcemap

    Marketing Manager

    6 days ago

    Sourcemap New York, United States

    **Title: Marketing Manager** · **Reports to: Director of Demand Generation** · **Location: Remote (CST or EST) or Hybrid for our NYC Office** · **About the Company**: · Sourcemap is the leading provider of supply chain mapping, traceability, and transparency software. Our clients ...

  • THE HISPANIC SOCIETYOF AMERICA

    Manager of Marketing

    5 days ago

    THE HISPANIC SOCIETYOF AMERICA New York, United States

    Are you interested in creating and executing a strategic marketing plan for the Hispanic Society Museum & Library (HSM&L) with the purpose of promoting Luso-Hispanic heritage and culture, from antiquity to the present? · **Responsibilities** · - Strategic thinking around digital ...

  • The Frick Collection

    Manager of Marketing

    5 days ago

    The Frick Collection New York, United States

    : · Full-time Exempt · Application deadline: May 24 · The salary range is $75,000 - $80,000 annually, based on skills and experience. · The Frick requires all employees be fully vaccinated and to have received booster vaccines against COVID 19. · **Background** · Opened to the pu ...

  • Magnit

    Manager, Content Marketing

    3 weeks ago

    Magnit Newark, United States

    Detail-Oriented · - Marketing · - Marketing Strategy · - Strong Communication Skills · - Description: · **DESCRIPTION**: · Good storytelling starts with great listening. At our Client, that means each role and every project has our audience in mind. Because the same people who de ...

  • Palm Bay International

    Brand Marketing Manager

    3 weeks ago

    Palm Bay International New York, United States

    **This position will support a robust portfolio of high volume, fine wine brands.** · If interested in this opportunity, please complete our brief survey by copying and pasting the link below into your web browser. · **Position Overview**: · We are searching for an energetic, ana ...