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    Senior Director of Product Marketing - San Francisco, CA, United States - Niantic, Inc.

    Niantic, Inc.
    Niantic, Inc. San Francisco, CA, United States

    3 weeks ago

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    Description

    At Niantic, we're passionate about real-world, social, mobile games that inspire players to go on adventures on foot with others We are seeking an experienced Senior Director of Performance Marketing who brings deep expertise in building a world-class growth organization.

    You will take a meaningful, strategic leadership role to guide Niantic's performance marketing efforts across user acquisition and branded reach advertising campaigns.

    You will be responsible for identifying, tracking, and validating the role of different paid media channels in our marketing mix, ultimately focusing on increasing the return on investment of the marketing budget across our mobile games portfolio.

    Own the company's performance marketing strategy, identifying the best use of resources to achieve scalable growth for our titles.

    Lead the Performance Marketing team (including User Acquisition, Ad Media, and Ad Production/Creative staff) to drive product awareness and interest, acquisition of new users, and re-engagement of lapsed players, helping the company achieve its key business objectives.

    Mentor and nurture the team with a culture of inclusion and collaboration, while building the best-in-class practices across growth fields.

    Manage the creative production process across all advertising media campaign types, working with internal art teams as well as outsourced resources / agency partners.

    Build trustworthy partnerships with cross-functional partners to guide the development of Niantic's marketing analytics infrastructure, including marketing automation, attribution, and analytics.

    Required in-office 2 days per week minimum, but additional days highly encouraged to help increase internal collaboration and partnership.

    14+ years of marketing experience with a focus on data-driven acquisition marketing and branded reach / awareness advertising media knowledge.

    ~ Experience leading performance marketing teams of 5+ individuals.
    ~ Experience managing an overall marketing budget of $50 million or more, with focus on advertising media and creative/production efforts.
    ~ Successfully built and shaped the planning and execution of complex, data-driven marketing programs including A/B experimentation, multi-touch attribution modeling, and causality testing,
    ~ Experience managing a high-output creative production process, from ideation to production to testing and deployment.
    ~ Familiarity with intermediate statistical methods and proficiency with popular analytics and data reporting tools (e.g., Looker, Amplitude, Heap, Tableau, etc.).
    ~ Familiarity with standard mobile app engagement, monetization, and advertising performance metrics, including DAU, MAU, ARPU, ARPPU, CPI, retention rates, and CTR.
    ~ Strong understanding of and experience in managing ATL (above-the-line) ad media campaigns and their role in driving 'top of funnel' user interest, especially when used in conjunction with user acquisition campaigns.
    ~ Expert in mobile attribution methods and platforms (e.g., Facebook Ad Manager, Google UAC, TikTok, Moloco, AppLovin, Unity, etc).
    ~ Demonstrated cross-functional communication and analytical skills to improve revenue prediction models and key performance indicators measurement.
    ~ Strong leadership presence and ability to lead both directly and through influencing executive team members to drive a given strategy in a fast-paced, global organization.
    ~ Bachelor's degree or equivalent experience in quantitative field, including but not limited to Computer Science, Engineering, Finance, Marketing, Data Science, Statistics, and Mathematics.

    Experience in working with 3rd party IP (intellectual property) holders that may require brand / creative approvals.
    Graduate degree or equivalent experience a plus (esp.

    Individual pay within this salary range is determined by work location and additional factors, including assessed job-related skills, experience, and relevant education or training.

    Niantic is the world's leading AR technology company, sparking creative and engaging journeys in the real world. Our products inspire outdoor exploration, exercise, and meaningful social interaction.

    Originally formed at Google in 2011, we became an independent company in 2015 with a strong group of investors including Nintendo, The Pokémon Company, and Alsop Louie Partners.

    Our current consumer titles include pioneering global-control game Ingress, record-breaking AR game Pokémon GO, and Pikmin Bloom. In November 2021, we launched our developer platform, Lightship, enabling creators to build immersive AR experiences around the globe.

    We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love.

    Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.

    Do you now, or will you in the future, require sponsorship for employment to work legally in the country where the job will be based?

    For government reporting purposes, we ask candidates to respond to the below self-identification survey.

    As set forth in Niantic's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

    If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.

    As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA.


    A "disabled veteran" is one of the following:
    a veteran of the U.S.

    military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

    A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S.

    military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order
    Voluntary Self-Identification of Disability
    For government reporting purposes, we ask candidates to respond to the below self-identification survey.

    As set forth in Niantic's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

    Race & Ethnicity Definitions

    If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.

    As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA.


    A "disabled veteran" is one of the following:
    a veteran of the U.S.

    military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

    A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S.

    military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order
    Veteran Status Please select Veteran Status Voluntary Self-Identification of Disability
    We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. Your answer is confidential.

    If you want to learn more about the law or this form, visit the U.Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at .

    How do you know if you have a disability? A disability is a condition that substantially limits one or more of your "major life activities." If you have or have ever had such a condition, you are a person with a disability.


    Disabilities include, but are not limited to:
    Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
    Diabetes
    Epilepsy or other seizure disorder
    Intellectual or developmental disability
    Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
    Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
    Disability Status Please select Disability Status


    PUBLIC BURDEN STATEMENT:

    According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number.

    This survey should take about 5 minutes to complete.
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