- Define marketing strategies to support the companys overall strategic objectives
- Oversee content, creative, product, and digital marketing efforts - ensuring our consistent brand voice throughout
- Build our reputation to become known as a clinical risk mitigation leader in our market
- Drive customer acquisition, revenue growth and customer advocates through strategic marketing tactics
- Develop comprehensive marketing plans and budgets
- Serve as the voice of marketing for cross-departmental/cross-functional initiatives to guide a unified approach to business development, advice, customer experience, etc. that meets customer demands
- Drive customer segmentation, market research, and competitive analysis to identify target audiences, optimize messaging, and refine go-to-market strategies
- Stay ahead of industry trends, emerging technologies, and customer needs to identify opportunities for innovation and growth
- Manage and grow a team of marketers to scale efforts and meet business objectives. Serve as a player/coach and lead the team to success through fostering continuous learning, growth, and development.
- Commitment to our core precept of a PolicyOwner first philosophy
- Proven experience as chief marketing officer, senior marketing executive, or similar role in the B2B space- preferably within an insurance or financial services organization
- Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, campaign execution, product promotion, etc.)
- Solid understanding of market research and data analysis methods
- Ability to apply tactics across new and traditional media channels, and tie marketing activities to business results
- Extensive experience in developing and executing successful multi-channel marketing campaigns
- Deep understanding of marketing technology, automation and CRM platforms
- Having a customer-centric mindset as well as a data-informed, learning approach to marketing
- Experience managing and growing a mid to large size team of marketers
- BS/BA in business administration, marketing, communications, or relevant field; MS/MA is a plus, relevant certifications in marketing areas preferred
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Senior Marketing Executive - Atlanta, United States - Tier4 Group
Description
Our client, a leader in the Insurance space, is looking for a Senior Marketing Executive to develop and execute the companys marketing strategy and vision. You will oversee and grow a team of first-in-class in-house marketers and will direct all marketing efforts toward the realization of high-impact goals.
This position will be responsible for delivering marketing strategies that amplify our message to the healthcare industry, capture market demand and acquisition, and increase customer advocacy. This is a unique opportunity to make a significant impact and shape the future of our growing organization.
Responsibilities
Requirements and skills
