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Marketing Executive - Alpharetta, United States - Premier Golf Travel
3 weeks ago
Description
Premier Golf is a golf travel company located in downtown Alpharetta, Georgia offering golf vacations & packages to a multitude of destinations both domestically and internationally.
Since our inception in 1989 we have sent over 30,000 clients to the Ryder Cup and become a leader in international golf travel.
With the recent investment from Your Golf Travel, a UK based company, we are looking to expand our products and events and most importantly our team.
We are looking to hire enthusiastic and ambitious marketing executive to join our expanding and dynamic company.The Role
Under the supervision of the Premier Golf Marketing Manager, this role will be responsible for planning, creating, and executing integrated marketing strategies that drive awareness, engagement, and lead generation.
Utilize the vastly experienced Premier Golf team and depth of industry expertise to maintain and enhance Premier Golf's luxury brand status, ensuring best-practice marketing communications at all times.
This highly creative role will provide the successful applicant with the platform to learn, grow, and develop within a supportive and highly motivated team.
Specific Responsibilities
Develop and execute integrated marketing activities, including new product launches, destinations, events, strategic marketing partnerships, and services.
Generate measurable demand and lead generation resulting in clear ROI.
Lead on customer lifecycle management, maximizing customer satisfaction, leading to increased client retention and growth in repeat business for targeted Premier Golf products & services
Drive B2B partnerships with media outlets, tourism boards, and strategic partners.
Manage events, including trade shows and B2C activities across the USA. Co-ordinate with the team, external partners, and third-party investment to ensure exceptional delivery
Influence the overall marketing strategy utilizing insights and data to form short, medium, and long-term objectives.
Manage budgets and develop forecasting for marketing activities.
Support on the management and updating of the Premier Golf website as required, utilizing the backed system, WordPress.
Build, test, send, and report on segmented email communications
Manage Premier Golf Social Media accounts, develop a plan for activities, and execute, designed to drive engagement and growth across all platforms.
Develop content for digital platforms, including on-page, blog, and social media.Requirements
Required
Bachelor's Degree in Marketing, Business, Management, or a related field
Experience in Marketing, Management, or similar role
A strategic and creative thinker who is outgoing and an effective communicator.
Experience working in and building effective teams, managing and communicating with multiple stakeholders
Highly organized and efficient
Proven ability to work independently with limited day-to-day interaction
Detail-focused, self-motivated, and proactive
Experienced at managing projects - including communication, timelines, budgets, and delivery
Desire to achieve best practice delivery across all elements of the role
Beneficial skills include
Experience with:
social media platforms, website CMS Systems, design & video editing software
Experience in event planning
A passion for Travel and/or Golf/Sports
Benefits
$50,000 - $55,000 per year
Health Benefits
PTO Benefits
Paid Holidays
Retirement Fund
Personalized development plans
Honest feedback and coaching sessions
Familiarization trips to our destinations to help build your product and travel knowledge
In-house training programs tailored to our department
Premier Golf is an equal opportunities employer which means we treat people fairly.
We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status.
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