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    Corporate Marketing Executive - Atlanta, United States - TIER4 GROUP

    TIER4 GROUP
    TIER4 GROUP Atlanta, United States

    1 day ago

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    Description

    Job Description

    Job Description

    Corporate Marketing Executive

    Atlanta, GA - Relo Assistance Available

    Our client, a leader in the Insurance space, is looking for a Senior Marketing Executive to develop and execute the companys marketing strategy and vision. You will oversee and grow a team of first-in-class in-house marketers and will direct all marketing efforts toward the realization of high-impact goals.

    This position will be responsible for delivering marketing strategies that amplify our message to the healthcare industry, capture market demand and acquisition, and increase customer advocacy. This is a unique opportunity to make a significant impact and shape the future of our growing organization.

    Responsibilities

    • Define marketing strategies to support the companys overall strategic objectives
    • Oversee content, creative, product, and digital marketing efforts - ensuring our consistent brand voice throughout
    • Build our reputation to become known as a clinical risk mitigation leader in our market
    • Drive customer acquisition, revenue growth and customer advocates through strategic marketing tactics
    • Develop comprehensive marketing plans and budgets
    • Serve as the voice of marketing for cross-departmental/cross-functional initiatives to guide a unified approach to business development, advice, customer experience, etc. that meets customer demands
    • Drive customer segmentation, market research, and competitive analysis to identify target audiences, optimize messaging, and refine go-to-market strategies
    • Stay ahead of industry trends, emerging technologies, and customer needs to identify opportunities for innovation and growth
    • Manage and grow a team of marketers to scale efforts and meet business objectives. Serve as a player/coach and lead the team to success through fostering continuous learning, growth, and development.
    • Commitment to our core precept of a PolicyOwner first philosophy

    Requirements and skills

    • Proven experience as chief marketing officer, senior marketing executive, or similar role in the B2B space within the healthcare space
    • Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, campaign execution, product promotion, etc.)
    • Solid understanding of market research and data analysis methods
    • Ability to apply tactics across new and traditional media channels, and tie marketing activities to business results
    • Extensive experience in developing and executing successful multi-channel marketing campaigns
    • Deep understanding of marketing technology, automation and CRM platforms
    • Having a customer-centric mindset as well as a data-informed, learning approach to marketing
    • Experience managing and growing a mid to large size team of marketers
    • BS/BA in business administration, marketing, communications, or relevant field; MS/MA is a plus, relevant certifications in marketing areas preferred
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