Senior Marketing Executive - Atlanta, United States - Tier4 Group

Description

Our client, a leader in the Insurance space, is looking for a Senior Marketing Executive to develop and execute the company's marketing strategy and vision.

You will oversee and grow a team of first-in-class in-house marketers and will direct all marketing efforts toward the realization of high-impact goals.

This position will be responsible for delivering marketing strategies that amplify our message to the healthcare industry, capture market demand and acquisition, and increase customer advocacy.

This is a unique opportunity to make a significant impact and shape the future of our growing organization.
Responsibilities
Define marketing strategies to support the company's overall strategic objectives
Oversee content, creative, product, and digital marketing efforts - ensuring our consistent brand voice throughout
Build our reputation to become known as a clinical risk mitigation leader in our market
Drive customer acquisition, revenue growth and customer advocates through strategic marketing tactics
Develop comprehensive marketing plans and budgets

Serve as the voice of marketing for cross-departmental/cross-functional initiatives to guide a unified approach to business development, advice, customer experience, etc.

that meets customer demands
Drive customer segmentation, market research, and competitive analysis to identify target audiences, optimize messaging, and refine go-to-market strategies
Stay ahead of industry trends, emerging technologies, and customer needs to identify opportunities for innovation and growth
Manage and grow a team of marketers to scale efforts and meet business objectives. Serve as a player/coach and lead the team to success through fostering continuous learning, growth, and development.
Commitment to our core precept of a PolicyOwner first philosophy
Requirements and skills
Proven experience as chief marketing officer, senior marketing executive, or similar role in the B2B space- preferably within an insurance or financial services organization
Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, campaign execution, product promotion, etc.)
Solid understanding of market research and data analysis methods
Ability to apply tactics across new and traditional media channels, and tie marketing activities to business results
Extensive experience in developing and executing successful multi-channel marketing campaigns
Deep understanding of marketing technology, automation and CRM platforms
Having a customer-centric mindset as well as a data-informed, learning approach to marketing
Experience managing and growing a mid to large size team of marketers
BS/BA in business administration, marketing, communications, or relevant field; MS/MA is a plus, relevant certifications in marketing areas preferred

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