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    Senior Marketing Manager, Digital Media - Detroit, United States - Hearst

    Hearst
    Hearst Detroit, United States

    1 week ago

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    Description
    Job Description

    Why Hearst Autos

    As the leading automotive media organization in the world, Hearst Autos connects car buyers, owners, and enthusiasts to the information they need, the experiences they crave and the stories they love - while connecting automotive marketers to this audience of unrivaled breadth and diversity. As a division of Hearst Magazines, we offer the best of both worlds: a nimble, fast-paced entrepreneurial environment coupled with the career development opportunities and perks of an established company.

    Your Impact

    The Senior Marketing Manager will report into the Marketing Director and will be a part of the Hearst Autos Marketing team. This candidate must understand automotive advertising, marketing, experiential marketing , and what makes clients say: "Yes I will invest in that idea" The Senior Marketing Manager is a digital native and can easily create cross-platform programs that include print, native, video, social, and experiential. The ideal candidate has a solid history of exceeding client expectations with a strong understanding of their business needs and can navigate the inner workings of ad and experiential agencies to deliver thoughtful proposals. With a dual focus, a background in strategy development and custom events and experiences executions is needed and creative thinking and proposal writing experience is a must.

    Responsibilities

    Who You Are

    Develop innovative, revenue-generating, advertising-driven ideas that keep automotive clients (U.S. and Canadian) happy, engaged, and coming back for more. You will work with several internal and cross-functional teams to successfully propose new media and experiential programs across Hearst publishers and in-market publisher partner sites. And utilize insights and analytics to craft a compelling marketing story and ultimately ensure every idea meets our clients' goals.
    • Work in tandem with our sales team, understanding their needs to move their business forward
    • Help create Hearst Autos marketing materials (one sheets, overview decks, etc.) to ensure we have a fresh, relevant, and consistent message
    • Develop marketing opportunities for the automotive industry-RFP responses and proactive pitches-for Hearst Autos' automotive media brands, Car and Driver, Road & Track and Autoweek, and publisher network, Hearst Autos In-Market
    • Collaborate across internal Hearst team
    • Stay on top of the industry and be closely aligned with automotive clients, understanding their unique challenges and strategies
    • Aid in conceptualization, planning, coordination, and execution of a variety of experiences (including but not limited to multi-day car rallies, industry events, track days, editorial testing days, virtual events, and more)
    • Support Experiential Marketing executions, partnership development, stakeholder management
    Qualifications

    What You'll Do
    • BA/BS in Marketing or a communications-related field
    • 7+ years in digital media or marketing experience
    • Automotive marketing, agency, and events experience preferred, but not required
    • Adept in Google and Microsoft Office product suites
    • Proven track record of generating strategic solutions for business needs
    • Understanding of media planning and client media approval process
    • Ability to meet deadlines and work effectively in a fast-paced environment with multiple deadlines
    • Experience in Adobe creative suite a plus
    • Digital media fluency & ad solutions (behavioral targeting, native content and advertising, programmatic and data solutions)
    • Understanding of digital metrics (comScore, DFP and the Google stack, social media, and IAB/MRC standards)
    • Strong partner and vendor collaboration, stakeholder management, and negotiation skills
    • High attention to detail and strong problem-solving skills
    • Ability to present ideas and lead discussions with groups of all sizes
    • Excellent verbal, written and interpersonal skills
    • Strong organization and ability to prioritize
    • Must have flexibility to travel (15%) as required by event schedules and must hold a valid driver's license and passport.
    Note: The qualifications listed above are intended to provide a general guideline for evaluating candidates and may be adjusted based on specific organizational needs and requirements.

    The base salary for this role in NY is between $85,000 to $102,000 annually. The base salary for this role in MI is between $77,000 to $93,000 annually. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

    #LI-AH1
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