Pragya Garg

Prior to pursuing my MBA at McCombs, I completed a master's degree in economics and gained valuable experience in the digital marketing function. During this time, I consulted with start-ups, helping them scale their businesses multifold through targeted media ads. This experience shaped me into a leader, enabling me to take ownership, show initiative, and effectively manage teams early in my career. At Purple Style Labs, I utilized my technical expertise in report automation, resulting in reduced process turnaround time and more accurate results. Additionally, my role as a digital media specialist for the Service plan group provided me with valuable consulting experience, where I successfully dealt with clients and troubleshooted solutions for various stakeholders, including senior executives. This role demanded a high degree of flexibility and effective communication skills.

Throughout my career, I have gained valuable experience in digital marketing, working with companies based in India, the UK, the US, and the Gulf. In my previous roles, I successfully assisted both Fortune 100 firms and startups by devising media budgets, optimizing channel spends, and achieving substantial growth in revenue and brand reach on various social media platforms.

Additionally, I had the opportunity to complete an internship at Amazon as a Senior Product Manager. During my time there, my focus was on optimizing the grocery shopping experience through data analytics. I developed an automated platform using Excel (VBA) and SQL to validate the catalog, resulting in a significant improvement in order fulfillment rates and saving $60 million in labor costs across stores and warehouses.

I completed my full-time Master's in Business Administration from the McCombs School of Business, University of Texas at Austin, graduating in May 2023.