- Develop and execute media planning strategies that align with client goals across national and global markets.
- Manage relationships with media suppliers and negotiate contracts to ensure competitive pricing and optimal media placements.
- Utilize advanced advertising technologies for media buying, with a focus on platforms like Google.
- Prepare detailed commercial proposals and manage extensive advertising budgets.
- Monitor and analyze performance metrics related to branding and digital campaigns, ensuring maximum impact and efficiency.
- Lead and mentor a team of media professionals, fostering an environment of ambition and high performance.
- Operate with a high degree of self-management and remote collaboration, maintaining rigorous standards and a clear focus on deliverables.
- Expertise in media planning tools and digital advertising platforms.
- Strong organizational and team management skills.
- Excellent negotiation and relationship-building capabilities.
- Proficiency in programmatic buying and digital channels such as search, social, and e-commerce.
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of four years of experience in media planning, with at least two years in a leadership role.
- Demonstrated ability to manage high-budget media campaigns and deliver on strategic objectives
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Digital Planner - Detroit, United States - LLYC
Description
We are seeking a highly skilled Media Planner to join our dynamic team. The ideal candidate will bring a strong background in media management and negotiation, coupled with adeptness in media planning, including familiarity with both digital and physical media landscapes. This role requires a proactive individual who can manage high-budget campaigns, lead teams, and consistently achieve strategic objectives.
Responsibilities:
Preferred Skills:
Qualifications:
Lambert by LLYC is proud to celebrate an inclusive culture and welcomes candidate's perspectives, experiences, and backgrounds. We are an equal opportunity employer and we understand that by assembling a diverse and inclusive work force allows for a more open exchange of ideas, solutions, and progress.
We welcome your consideration for this role and look forward to connecting with you
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.
Equal Opportunity Employer - It is the policy of the company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, age, disability, genetic information, veteran status, or any other consideration protected by federal, state or local laws.
