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    Demand Generation Director, Pharma - San Jose, United States - Barrington James

    Barrington James
    Barrington James San Jose, United States

    3 weeks ago

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    Description
    Demand Generation Director, Pharma
    Genomics Research and Precision Medicine
    San Jose - Remote
    $145k - $165k + bonus, excellent benefits, 401k


    Barrington James Recruitment has teamed up with a prominent provider of biomedical data analysis software and bioinformatics applications serving the life sciences and healthcare sectors.

    The company actively manages and supports over 80 petabytes of intricate genomic, multi-omic, and clinical datasets through collaborations with major biobanks, leading pharmaceutical firms, clinical diagnostic entities, academic research institutions, and governmental organizations.


    We are presently seeking a Demand Generation Director, Pharma to spearhead the strategy and execution of demand generation initiatives within our pharmaceutical business unit.

    This role is remote, with a preference for candidates in the East Coast time zone.


    The ideal candidate possesses comprehensive experience in strategic enterprise B2B demand generation strategy, tactics, and coordination, with a strong background in the life sciences industry, particularly marketing to pharmaceutical companies.


    Responsibilities:
    Develop and implement effective demand generation strategies and tactics to drive lead generation, customer acquisition, growth, and revenue.

    Lead the development and execution of a comprehensive Account-Based Marketing (ABM) strategy targeting pharmaceutical decision-makers, aiming to increase top-of-funnel awareness and drive engagement and conversion throughout the sales funnel.

    Collaborate with the marketing team to oversee integrated marketing programs and campaigns across various channels, emphasizing qualified lead generation and nurturing.

    Partner closely with internal teams to ensure alignment and understanding of ABM strategies and campaigns for success.
    Work closely with the Inside Sales team to enhance MQL conversion rates and boost top-of-funnel pipeline.
    Contribute to achieving company goals related to ARR, new customer acquisition, and growth.

    Manage the demand generation budget efficiently to maximize growth efficiency and ROI on a global scale, including financial modeling of campaigns.

    Analyze data and monitor marketing performance to make data-driven decisions and optimize marketing efforts.

    Identify relevant marketing data sources and options for data access, extraction, integration, and orchestration to leverage data strategically in campaigns.


    Qualifications :
    Minimum 8 years of marketing experience, with at least 6 years in a demand generation or related leadership role.
    Direct experience in marketing to pharmaceutical, biotech, and related organizations.
    Proven expertise in effective demand generation campaigns, multi-channel management, and reporting.
    Fluency in digital marketing and paid media, with a strong track record in campaign management.
    Innovative mindset with a drive to enact change and make a meaningful impact.
    Excellent communication skills and ability to build relationships with key stakeholders.
    Strong analytical skills, with the ability to lead a team and manage multiple projects in a fast-paced environment.
    Comfortable working in a dynamic environment with shifting priorities and tight deadlines.

    Proficiency in marketing technologies such as HubSpot, Qualified, ZoomInfo, and Salesforce, with experience in optimizing the marketing tech stack for optimal results.

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