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Product Marketing lead - San Jose, United States - MESH
Description
[Full Time] Product Marketing lead at Mesh (United States) | BEAMSTART JobsProduct Marketing lead
Mesh United States
Date Posted
07 Jun, 2023
Work Location
San Jose, CA, United States
Salary Offered
$ — $ yearly
Job Type
Full Time
Experience Required
6+ years
Remote Work
Yes
Stock Options
No
Vacancies
1 available
What is Mesh?
Mesh is a performance enablement platform that helps distributed teams achieve their goals faster by
establishing clarity of goals throughout the organisation
inculcating the habit of regular check-ins
enabling continuous feedback and constructive advice throughout the organisation
career planning in a way that allows companies to focus on employee development, growth, and engagement – yielding stronger employee retention, performance, and impact on the bottom line.
Company CultureAt Mesh, we look for people who will show up as their whole self because we value diversity and inclusion, as well as people who enjoy fun and maybe even a little weirdness.
If you think you can see yourself delivering WOW as a member of the Mesh team, then check out the job description belowROLE ????????????????????
This role will give you the opportunity to:
Choose your own path to success - you'll have the freedom to define the vision and the responsibility for making it happen
Inspire teams with your ideas, knowledge and self-starting attitude
Be flexible in how and where you work - we understand everyone needs a little something different so we'll do our best to make it happen
What you'll do
Segmentation and Personas:
Constant validation and enablement around our ICP and target buyers while also exploring new market opportunities.
Define, refine, and update our target buyer segments and personas
Support research into new market segments, ICPs, and personas (collect feedback/info from sales and work together)
Maintain internal training tools that provide definitions, positioning, and messaging for our target segments and buyers
Create specialised collateral targets at specific segments or buyers
Product Positioning and Messaging
Lead the development of product messaging and positioning globally, with an eye toward competitive differentiation across all relevant business categories.
Develop a deep understanding of the voice of our customer/prospect to partner with Product to influence future product development.Develop creative ideas that shape our customer engagement, GTM, and internal evangelism that are differentiated and help position Mesh as an emerging competitor
Own the website, product knowledge hub, and allied collaterals, as well as drive development using web development resources
Website and CRO Management
Own and update the website and consistently track performance on conversions
Run CRO, A/B tests and personalization experiments to boost engagement and conversion
Collaborate with Demand on Paid Search campaigns and provide landing pages messaging and illustrations
Revenue Teams Enablement
Creating/updating the sales pitch decks across the buyer lifecycle
Product-focused content like product overviews, competitor comparisons, data-flow diagrams
Develop compelling and easy-to-understand internally facing content for Sales, CS, Operations, and others, including; sales training, positioning, FAQs, and cheat sheets
Buyer enablement content, like implementation overviews, templates, ROI calculator, maturity assessment, etc.
Maintain our competitive collateral - battle cards, decks, docs, etc.
What you'll need
You could be a great fit if you :
Demonstrated experience in product marketing that includes messaging and positioning, pricing, competitive analysis and positioning, quantitative and qualitative analysis, product launch management, GTM strategy and sales tool development, leveraging customer and market insights to inform product roadmap, analyst relations, and more.
5+ years experience in storytelling and delivering compelling product marketing results in a B2B Software/SaaS organizationExperience managing and developing new marketing programs with clear data-driven results, great plus if in a challenger brand
Experience collaborating effectively with sales, product, and customer success to achieve results
Experience working with demand generation to evaluate business data to deliver high-converting programs that result in revenue
Experience driving targeted messages in B2B markets with account-based marketing
Superb excellent written and oral communication skills.
This role demands someone in love with the spoken and written word, understanding the power of getting it 'just right' online and offline.
What else does Mesh have to offer?We're so glad you asked
We invest in our people's personal and professional growth because that sort of growth begets business impact and personal fulfilment
We believe in the value of continued learning investments and reimbursements. We offer a competitive salary (including equity) and our benefits are thoughtful.
We believe that taking the time for you is important and have a flexible vacation/time-off policy to prove it.
Mesh has also implemented a remote-first hybrid model (team-dependent, you work from wherever makes you most comfortable).
If that gets you excited, now is the perfect time to join; so bring your appetite for ownership and creation and help Mesh continue to grow
Mesh is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to age, race, creed, colour, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, or sex.
About MeshPerformance management platform that fits the way you work
Company Size:
People
Year Founded:
2020
Country:
United States
Company Status:
Actively Hiring
Looking for Partners
Looking for Clients
Raising Funds
Share This Job
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