Remote Lead Marketing Manager - San Jose, CA, United States - Mesh

Description

Full Time] Product Marketing lead at Mesh (United States) | BEAMSTART Jobs Product Marketing lead
Full Time
Remote Work
Stock Options
Mesh is a performance enablement platform that helps distributed teams achieve their goals faster by

career planning in a way that allows companies to focus on employee development, growth, and engagement – yielding stronger employee retention, performance, and impact on the bottom line.

At Mesh, we look for people who will show up as their whole self because we value diversity and inclusion, as well as people who enjoy fun and maybe even a little weirdness.

Be flexible in how and where you work - we understand everyone needs a little something different so we'll do our best to make it happen
Constant validation and enablement around our ICP and target buyers while also exploring new market opportunities.
Define, refine, and update our target buyer segments and personas
Maintain internal training tools that provide definitions, positioning, and messaging for our target segments and buyers
Create specialised collateral targets at specific segments or buyers
Develop creative ideas that shape our customer engagement, GTM, and internal evangelism that are differentiated and help position Mesh as an emerging competitor
Own the website, product knowledge hub, and allied collaterals, as well as drive development using web development resources
Website and CRO Management
Own and update the website and consistently track performance on conversions
Collaborate with Demand on Paid Search campaigns and provide landing pages messaging and illustrations
Product-focused content like product overviews, competitor comparisons, data-flow diagrams
Develop compelling and easy-to-understand internally facing content for Sales, CS, Operations, and others, including; sales training, positioning, FAQs, and cheat sheets
Buyer enablement content, like implementation overviews, templates, ROI calculator, maturity assessment, etc.

Demonstrated experience in product marketing that includes messaging and positioning, pricing, competitive analysis and positioning, quantitative and qualitative analysis, product launch management, GTM strategy and sales tool development, leveraging customer and market insights to inform product roadmap, analyst relations, and more.

~5+ years experience in storytelling and delivering compelling product marketing results in a B2B Software/SaaS organization
~ Experience managing and developing new marketing programs with clear data-driven results, great plus if in a challenger brand
~ Experience working with demand generation to evaluate business data to deliver high-converting programs that result in revenue
~ Experience driving targeted messages in B2B markets with account-based marketing
~ This role demands someone in love with the spoken and written word, understanding the power of getting it 'just right' online and offline.

We believe in the value of continued learning investments and reimbursements. We believe that taking the time for you is important and have a flexible vacation/time-off policy to prove it.
Mesh has also implemented a remote-first hybrid model (team-dependent, you work from wherever makes you most comfortable).
so bring your appetite for ownership and creation and help Mesh continue to grow

All qualified applicants will receive consideration for employment without regard to age, race, creed, colour, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, or sex.

Performance management platform that fits the way you work
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