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    Vertical Marketing Lead - Santa Clara, United States - HCLTech

    HCLTech
    HCLTech Santa Clara, United States

    3 weeks ago

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    Description

    Marketing Head - Tech Vertical

    We are seeking a dynamic and experienced individual to join our team as a North America marketing head for the Tech vertical. As the Vertical marketing head, you will be responsible for overseeing the execution of multi-channel marketing strategies, including Account Based Marketing, Events, Campaigns, Digital Channels and Demand Generation. Working closely with the leadership teams from the business unit, you will ensure complete alignment with the business strategy and goals, working closely with business leaders to enable strategic business objectives. Through your team, you will communicate key messages to defined target audiences, establishing our thought leadership and creatively showcasing our strengths and key differentiators to the industry decision-makers and key influencers.

    Drive strategic programs to showcase HCLTechs vision, propositions, solutions, services and more

    Design innovative client engagement programs and platforms towards awareness creation, deepening relationships and demand generation

    Creating CXO engagement platforms

    Campaigns: Multi-channel persona-based, Content Syndication and social selling

    Creation and curation of engaging content and visitor experience management

    Collaborate with sales to build, maintain and execute marketing plans aligned with the business objectives to drive pipeline generation & revenue growth through

    o Demand generation initiatives

    o Cross-sell/ Upsell

    o Deal renewals etc

    Develop marketing strategies that build brand reputation and establish HCLTech as a thought leader in the industry

    Work closely with cross-functional teams to create compelling content, including case studies, whitepapers, videos, thought leadership content, client-generated content and webinars, that engage target accounts and key client stakeholders across the buyer journey

    Collaborate with the sales team to identify high-value target accounts and develop ABM initiatives & personalized marketing campaigns that resonate with their business requirements

    Collaborate with the sales team to identify Key stakeholders & buyer groups to run people-based marketing initiatives

    Track and analyze content/ campaigns/ events performance to optimize future initiatives and improve ROI

    Provide reporting to the leadership team against agreed performance measures and provide insights on future strategies

    Marketing planning, budgeting, roll-out, tracking and executive reporting with actionable insights

    Analytical and reporting skills

    Demonstrate a strong work ethic and works collaboratively with stakeholders and teams to achieve common goals

    Evaluate new technologies and add-on applications to improve and optimize marketing team performance

    Location: California, USA

    About HCLTech

    HCLTech is a global technology company, home to more than 221,000 people across 60 countries, delivering industry-leading capabilities centered around digital, engineering, cloud and AI, powered by a broad portfolio of technology services and products. We work with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG, and Public Services.

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