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Saint Ann

    Director Marketing - St Ann, United States - Save A Lot Save A Lot

    Save A Lot Save A Lot
    Save A Lot Save A Lot St Ann, United States

    1 week ago

    Default job background
    Description
    Purpose

    The Marketing Director, Customer Engagement & Loyalty is responsible for developing the strategy and overall structure and support of Save A Lot's new customer engagement platform.

    The Director must drive shopper loyalty through customer segmentation, personalization and lifecycle management. This includes collaborating with vendors on coupon and targeting strategies, test-and-learn programs as well as omnichannel engagement.

    This is an opportunity to build and shape Save A Lot's approach to customer loyalty to drive acquisition and retention.

    The Director will partner cross-functionally with internal and external stakeholders, including but not limited to Marketing, IT, Merchandising, Finance and Retail Operations.

    This position will leverage data to gain insights to focus on optimizing the program, identify opportunities for growth and creating a roadmap for the future.

    The Director is responsible for the overall success of the program and must be able to present actionable recommendations to the leadership team as well as to Save A Lot's Retail Partners.

    This role is intended to be based in the St. Louis, MO region and we offer relocation benefits.
    Responsibilities
    Develop overall strategy and lead development for Save A Lot's new customer engagement and loyalty platform, to include an app and website build
    Showcase solid project management abilities to launch a new customer engagement and loyalty program, including collaboration with selected third-party vendors
    Manage all third-party relationships within the loyalty and personalization functions and help to identify new strategic partners for continued success
    Develop annual marketing plan to engage customers and drive sales and traffic into stores
    Responsible for reviewing and reporting on results, and taking action to optimize the plan
    Develop and follow clear roadmaps and execute on those plans
    Lead organizational change while coaching, mentoring, and developing team members on all aspects related to customer engagement and loyalty
    Provide actionable insights to Save A Lot's Retail Partners, to drive improvements to their business
    Oversee daily operations of the program
    Partner with Field Marketing, Creative, and Communications to develop compelling messaging and activations to promote the program and clearly articulate the benefits of the program
    Lead the Marketing & Merchandising teams through organizational transformation and be a champion for change
    About You
    Bachelor's degree in marketing or business
    5-7 years of experience

    building and growing loyalty programs and CRM systems, with wholesale/licensed experience preferred
    Proficient in Microsoft applications including Excel and PowerPoint
    Possess deep knowledge and experience in customer loyalty and marketing, combined with a passion for developing and executing strategies to increase customer retention and engagement
    Extensive cross-functional retail knowledge with proven experience building and implementing strategies, products, and programs to grow membership
    Experience leading teams or managing projects within a complex program with multiple cross-functional stakeholders
    Must be comfortable working in a fast-paced environment and possess the ability to work independently and collaboratively
    Demonstrated ability to own and grow a program from top down; building strategy, formulating marketing plans, manage project executions, analyzing results and managing on-going optimizations
    Excellent communication skills at all levels of management
    Ability to build bridges and alliances with business partners – managing expectations and adeptly communicating strategies and tactics throughout the company
    Demonstrated experience using analytics to make fact-based decisions that improve the effectiveness and the efficiencies of all marketing activities
    Sense of urgency to activate strategic ideas and action plans quickly and decisively
    Ability to shift seamlessly between operating strategically and leading day-to-day tactical execution
    Physical Requirements
    Ability to travel up to ~15% of the time, which may include weekends and evenings, as needed
    Most work is performed in a temperature-controlled environment
    Incumbent may sit for long periods of time at a desk or computer terminal
    Incumbent may use calculators, keyboards, telephone and other office equipment in the course of a normal workday
    Stooping, bending, twisting and reaching may be required in completion of job duties
    Our Values
    Ability to

    demonstrate

    , understand and apply our workplace values.
    Simplicity (operate)

    – the drive to

    identify

    root cause and innovate to remove complexity

    to

    deliver the best outcome
    Heart (emotion)

    – the passion that drives you to get up every day and work hard to strive for excellence
    Performance

    Excellence (mindset)

    – clearly defining

    high expectations

    , driving ownership of key roles and responsibilities, executing with integrity and emphasis while creating a culture of accountability
    Respect (philosophy)

    –

    taking pride in being inclusive and treating everyone who comes through the doors with respect


    The above statements are intended to describe the general nature of the work performed by the employees assigned to this job.

    All

    employees must comply with Company policy and applicable laws. The responsibilities, duties and skills required of personnel so classified may vary within each department and /or location.

    #J-18808-Ljbffr
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