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    Director of Sales and Marketing - St Louis, United States - Bethesda Group, LLC

    Bethesda Group, LLC
    Bethesda Group, LLC St Louis, United States

    3 weeks ago

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    Description
    Job Details

    Job Location
    365 Autumn View Gardens Creve Coeur - St Louis, MO

    Position Type
    Full Time

    Education Level
    4 Year Degree

    Salary Range
    $61, $66,000.00 Salary

    Job Category
    Sales

    Description

    We are seeking a dynamic and results-driven professional to join our senior living community as the Director of Sales and Marketing. As a faith based, not-for-profit organization, we are committed to providing compassionate and high-quality care to our residents, fostering a sense of community, and upholding our core values. If you are passionate about making a positive impact on the lives of seniors and have the skills to drive occupancy growth, we invite you to consider this exciting opportunity.

    Duties: The Director of Sales & Marketing is responsible for development and execution of a Marketing Plan that includes outside sales, inside sales, public relations, media and consumer communications.

    Essential Functions
    • Maintains census budget goals on a monthly basis.
    • Provides relationship sales and customer service philosophy to prospective residents and family members to obtain census budget goals.
    • Develops and maintains relationships with physicians, discharge planners, social workers and community organizations to increase referral base.
    • Conducts community outreach and territory management in the market as defined by the community.
    • Provides individualized sales tours, ongoing follow-up, and closing for all interested guests. Responsible for meeting weekly and monthly sales activity goals.
    • Communicates daily with the Community Leadership Team regarding the sales process, admissions, and community outreach.
    • Coordinates all admissions with the Community Leadership Team.
    • Maintains sales board and sales reports on a weekly basis and communicates census development daily to management.
    • Maintains sales database providing ongoing updated information to residents, inquiries, contacts, referral sources, advertising and center events.
    • Reviews Enquire LEADS Reports on a weekly basis to identify weakness, manage follow-up and proactively close sales.
    • Completes annually and executes ongoing strategic marketing plan and advertising plan.
    • Completes a competitive analysis bi-annually.
    • Coordinates with the Home Office, designated vendors, and referral websites for advertising, media buys, and marketing promotional collateral.
    • Conducts on-going sales training with the Community BackUp Team on the sales process, individualizing tours and procedures for after-hour tours.
    • Communicates with residents, families, visitors and employees in a positive manner following the our Core Values and Mission.
    • Maintains confidentiality of residents personal information in and out of the community and protects and supports residents rights.
    • Plans, executes, and maintains marketing and sales budget and spend-down.
    • Maintains a professional appearance and demeanor that encourages a positive, nurturing environment for the residents, families, vendors and guests.
    • Ensures adequate daily coverage for meal service by communicating with the Culinary Services Director and/or Host/Hostess, to include taking resident orders for meals, providing drink refills according to residents' / guests' requests, assists with the cleaning, resetting and preparation of the dining room in-between mealtimes.
    • Performs all other duties as assigned or required.
    Managerial Breadth/Scope of Job:

    There is no direct supervisory responsibility unless there is a Marketing Assistant within the community. However, the Director of Sales & Marketing must work closely with other department leaders to ensure an easy transition of all admissions and tour schedules.

    Qualifications

    Knowledge/Skills/Abilities
    • Proven knowledge of sales and marketing strategic planning.
    • Excellent oral communication and interpersonal skills for meeting with potential residents, family members, physicians, social workers, discharge planners, employees, and managers.
    • Knowledge and use of sales CRM, Excel Spreadsheets, Microsoft Word, Outlook, and PowerPoint.
    • Excellent written communication skills for assistance in development of Community newsletter, brochures, letters to referral sources, and other opportunities that may arise.
    • Must possess a current State Drivers License and excellent driving record.
    • Demonstrates a SERVANT heart and attitude by following our Mission Statement.
    Education and Experience:

    Education: Bachelors Degree in Business with a Marketing emphasis or proven equivalent experience preferred.

    Experience: Minimum two years of experience in successful marketing of an assisted living facility or similar background.

    Working Environment:
    • Position requires driving to outside referral sources offices during all seasons of the year.
    • Position is 60% outside calls and 40% office time.
    • Position requires ability to lift 10-pounds frequently.
    • Position requires sitting, driving, walking, and standing for long periods of time based on activity being performed.
    Applications accepted on an ongoing basis until the position is filled.
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