- Partner closely with vendors and agencies to deliver business goals including but not limited to driving positive incremental return on ad spend, new customer acquisition and retention, revenue alongside other qualitative metrics
- Proactively own, manage and document budgets and goals for your channels, including forecasting, pacing and reporting, on a daily basis
- Regularly analyze performance insights and make ongoing recommendations for decisions across spend, targeting, creative, to improve performance
- Develop effective marketing plans including channel roadmap, quarterly and monthly budget allocations, creative strategy and ensure it is aligned to overall company goals
- Own and develop processes for seamless management including planning, execution and measurement of owned channels
- Attend and participate in internal, agency, and vendor calls as Social and Affiliates expert identifying opportunities to grow and improve programs
- Provide general support to the integrated campaign planning process, acting as a subject matter expert for owned channels' performance and requirements
- degree
- years direct experience managing Affiliates and/or Paid Social programs, preferably at a retail brand or an agency
- HAVE: performance marketing experience
- HAVE: budget management skills
- analytical skills and data-driven mindset.
- with digital marketing analytics and reporting tools, specifically Omniture
- knowledge across other digital marketing channels (e.g., SEO, SEM, Display)
- business knowledge of tag management, tracking pixels, data feeds, data collection and exchange (i.e., 1st and 3rd party data sources
- at a similar retail brand (Express, William Sonoma, Levi's, Anthropologie, Ralph Lauren etc.), or at best-in-class media agencies (PMG, Gen3, CJ Affiliate etc
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Retail Marketing Manager - San Francisco, United States - Motion Recruitment
Description
Our Client, a Global Retail Brand Company, is looking for a Performance Marketing Manager to join their team REMOTLEY in San Francisco, CA
FULLY REMOTE: Candidates Local To San Francisco Will Be Hybrid But Be Given Preference In Interview Process
Pay: $45-48/hour
***This Is A 6 Month Contract Expected to Convert to A Permanent Position***
As the Marketing Manager you will support Banana Republic with strategy, development and execution of the Paid Social & Affiliates channels. (emphasis on Performance Marketing)
You will build testing opportunities and marketing roadmaps, own budget management, and use data-based insights to drive best-in-class brand and retail experiences to help Banana Republic achieve its revenue and customer goals.
Duties
Required Skills & Experience