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    Digital Marketing Manager - San Francisco, United States - Cooley

    Cooley
    Cooley San Francisco, United States

    2 weeks ago

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    Description
    Digital Marketing Manager
    Cooley is seeking a Digital Marketing Manager to join the Marketing & Business Development team.

    Position summary:


    Under the supervision of the Associate Director, Digital Marketing the Digital Marketing Manager leads efforts in website development, email marketing, content strategy and other marketing systems related projects.

    Specific duties and responsibilities include, but are not limited to, the following:


    Position responsibilities:
    Lead digital projects and initiatives
    Oversee digital properties, including the Cooley website, blog platform, email marketing software, packet generator platform, and event-related software
    Liaise with outside vendors to plan and drive digital strategy
    Advise on and executes best practices for SEO (search engine optimization), SEM (search engine marketing) and content strategy
    Measure and report on the performance of all digital marketing campaigns
    Identify trends and insights, and optimizes spend and performance based on the insights
    Leverage analytics to evaluate and advise on end-to-end client experience across multiple channels and client touch points
    Oversee annual digital marketing budget, ensuring accountability and adequate funding
    Responsible for managing information, initiatives and tools that are designed to support the marketing and business development efforts of the firm
    Understand, evaluate and recommend new ways technology can improve the firm's marketing function internally and externally
    Keep current with existing and emerging trends and best practices
    Responsible for hiring, overseeing and coaching digital team, if applicable
    Serve as direct supervisor and mentor to direct reports

    Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies.

    Manage staffing coverage, review and process time logs/time off requests
    Support business professional development and continued educational opportunities
    In collaboration with immediate supervisor and CN HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
    All other duties as assigned or required

    Skills and experience:

    Required:
    Ability to work extended and/or weekend hours, as required
    Ability to travel, as required
    5+ years of marketing experience combined with a minimum of 3 years digital marketing experience
    Broad knowledge of multiple facets of the digital experience, including web development, content strategy, analytics, user experience and optimization
    Experience managing large-scale projects, including budgets, planning and staffing
    Track record of developing creative solutions while keeping a focus on objectives and results
    Broad technical knowledge, including HTML, SEO, SEM platforms, analytics and search platforms, content management solutions and analytical software
    Expertise in web writing, editing and proofreading, specific to an online environment

    Preferred:
    Bachelor or advanced degree
    Prior professional services experience
    Supervisory experience

    Competencies:
    Excellent problem solving and troubleshooting skills
    Great project management skills and follow-through ability
    Self-starter, driven, and highly motivated
    Excellent client service skills
    Ability to communicate complex systems to non-experts and present initiatives and results to multiple audiences
    Ability to manage multiple priorities simultaneously in a fast-paced, deadline-driven environment
    Detail-oriented and highly organized
    Demonstrates great initiative and the ability to work independently
    Strong attention to detail and ability to follow instructions with high degree of accuracy
    Team-oriented with the ability to work collaboratively across offices
    Excellent organizational and time management skills; ability to prioritize and work concurrently on a variety of projects and requests, providing a solutions-oriented approach
    Ability to keep confidential any information, observations, or viewpoints regarding firm personnel or matters
    Strong written and verbal communication skills; ability to communicate effectively and tactfully with individuals at all levels within and outside of the firm
    Ability to function in a collaborative organization and be a team player
    Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.
    The expected annual pay range for this position is $125,000 - $170,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

    We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits.

    In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off ("PTO") and 10 paid holidays each year.

    We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.

    #J-18808-Ljbffr
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