- Develop full year marketing initiatives and budgets with guidance from general manager
- Manage development from ideation to implementation (e.g., assigning roles, budgeting, creating timelines, conducting weekly status meetings, etc.)
- Lead development of sales materials/presentations and elements necessary to execute programming through each channel. Ensure training materials are developed and updated as needed
- Lead development and execution of all POS including brief development, creative development, signoffs and production
- Oversee delivery to market and proper implementation
- Manage budget and ROIs
- Research, ideate and develop local advertising plans for top markets based on individual opportunities and nuances
- Collaborate with creative/agency team to develop all advertising for campaigns (e.g., assigning roles, budgeting, creating timelines, conducting weekly status meetings, etc.)
- Obtain approvals and traffic to final publications/outlets
- Track results based on ROI and explore test & learn opportunities
- Social
- Collaborate on quarterly social strategy with teams
- Oversee execution of social marketing to drive awareness, engagement and ultimately sales (e.g., calendar creation, content creation, community management, channel growth, and creative marketing ideas)
- Work closely with agency/creative resource to create visually appealing content (both still & motion)
- Provide in-depth reporting, insights and analytics – test & learn
- Stay informed on emerging trends and technology
- CRM (newsletter)
- Actively cultivate and grow email list by creating and deploying shareable content
- Website:
- Advise and work with web partner to update, add pages, improve UX as needed and with new product rollouts
- Oversee yearly PR strategy and plan including KPI development
- Manage PR agency against scope on a weekly, monthly and quarterly basis
- Hold agency accountable for ideation of press worthy pitch plans
- Ensure local PR plans come to fruition and generate positive ROI
- Manage WJ merchandise program from product development, procurement, inventory and budgeting
- Manage associated team managers in their supporting roles
- Lead all industry and consumer events
- Create plan for yearly event participation, budget required and execution plan
- Manage onsite, train staff as needed
- Recap key learnings and implement in future activations
- Accountable for monthly marketing budgeting (forecasting and reconciliation) for all aspects of the marketing mix
- Trend watch – constantly researching and reviewing trends in our industry
- Monthly reporting – work with team to compile and lead internal team reviews
- 6-8 years of marketing experience (beverage industry experience a plus)
- Examples of past work that aligns with above responsibilities
- Entrepreneurial minded, detail oriented, able to multi-task and meet timelines
- Desire to learn and grow with a desire to help build something from the ground up
- Ability to travel as needed
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Marketing Director - Nashville, United States - Jypsi Spirits, LLC
Description
Whiskey JYPSI Marketing DirectorThe Brand: Whiskey JYPSI celebrates doing things the unconventional way. It's a commitment to the creative spirit, the process and the journey meant to inspire our community to take chances like we have – follow a different path and enjoy and experience life at its fullest.
The Role: The Brand Director position will be responsible for all aspects of brand building including development and execution of marketing programs, social & digital activation, media, POS, and national and local initiatives/events. The position will also be responsible for day-to-day oversight of agencies and supporting team members. Primary responsibilities are to ensure marketing programs, events and sponsorships are reflective of the brand, of the highest quality, completed on time/budget, and lead to brand awareness and ultimately sales.
Key Responsibilities:
Marketing Programs:
Other: