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product marketing manager - Mission, United States - SNPTV - Syndicat National de la Publicite Televisee
Description
M6 Publicité est la régie publicitaire du Groupe M6. Le Groupe M6 est présent en TV, Radio et Digital et accompagne chaque jour 33 millions de français dans leur consommation média, du matin jusqu'au soir. 2ème régie plurimédia de France, M6 Publicité met à disposition de ses clients annonceurs une multitude de dispositifs commerciaux sur l'ensemble des actifs du Groupe M6. Ces dispositifs vont de la vente d'écrans publicitaires classiques (télévision, radio et catch-up) jusqu'à la conception d'opérations sur-mesure cross-media en passant par le parrainage d'émissions (TV et radio) ou la publicité display sur les actifs internet.
Mission
Au sein de la Direction Marketing de la régie, la Business Unit « Nouveaux Produits & Services » a pour mission d'anticiper et de préparer la régie aux évolutions rapides du marché publicitaire TV, Radio et Digital.
L'équipe intervient en amont sur les sujets stratégiques liés à l'offre publicitaire et aux modes d'achats automatisés des médias, elle est garante du catalogue de produits et services proposé aux annonceurs et du discours stratégique de la régie.
Pour en savoir plus sur les formats publicitaires :
Dans cet environnement cross-média, vos principales missions consisteront à :
Développement
– Lancer de nouveaux produits et services publicitaires innovants sur l'ensemble des médias du Groupe M6 (TV/Vidéo, Radio/Audio) sur l'ensemble des leviers marketing : analyse de l'opportunité business, cadrage avec les différentes parties prenantes (juridique, commerce, planning, technique, marketing client ...), tarification, positionnement dans le portefeuille produit, ...
– Identifier de nouveaux partenariats à valeur ajoutée pour la régie
– Participer au pilotage du portefeuille de produits publicitaires (suivi des performances business, optimisations, etc.)
– Préparer le Comité de Pilotage de l'équipe Nouveaux Produits & Services
Veille
– Suivre les évolutions technologiques et concurrentielles du marché publicitaire en identifiant les enjeux majeurs pour le Groupe M6 et en formulant des recommandations à destination de la direction
– Participer à la rédaction des newsletters internes de veille
Transformation
– Acculturer les différentes business units aux changements structurels du marché
– Impulser un nouveau mode de fonctionnement plus agile au sein de la régie
Profil
Vous avez un intérêt prononcé pour les médias et le marché publicitaire et justifiez d'une première expérience significative dans ce domaine.
Vos compétences
– Bonne connaissance des enjeux publicitaires TV / Vidéo, Radio / Audio, en particulier sur l'écosystème digital
– Maîtrise des outils : suite Office (Word, Excel, Powerpoint), Airtable, Miro et Photoshop sont un plus
– La connaissance de la méthode Agile est un plus
Les soft skills qui feront la différence :
– Gestion de projet, rigueur et sens de l'organisation
– Esprit d'analyse et de synthèse
– Prise d'initiative, Créativité, Curiosité
– Capacité à fédérer, très bon relationnel
Contrat : CDI
Lieu : Neuilly-sur-Seine
Niveau d'expérience min. requis : 1 an ou plus
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