- Drives the growth of the prepaid business (GP/TM) in the regions
- Develops a relevant & current regional strategy hinged on a deep understanding of
- Leads regional insighting & manages the brand metrics of the region, to drive loader
- Drives the regional dashboarding, brand health tracking, deepdives and drilldowns to determine key action plans to address business issues and challenges of the region
- Facilitates, advises, communicates, and leads customer insights and global trends spotting specific to the region, to ensure brand products, services, and propositions are developed to further build on customer needs
- Ensures regional translation of GP & TM brand propositions and national brand programs, that are aligned with regional insights & learnings
- Manages brand equity and imagery of GP & TM, ensuring cut through and relevance of messaging in each region
- Executes and ensures alignment of key micromarket programs in the region
- Determines budget recommendation and oversees execution of the regional strategies that are needed to drive the prepaid business
- Oversees, resolves, manages and recommends the A&P spending to ensure resources are well allocated and efficiently spent on projects that will deliver the most revenue and/or will build the business' future (strategic business projects/programs)
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Marketing Manager - Mission, United States - Globe Telecom
Description
At Globe, our goal is to create a wonderful world for our people, business, and nation.By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.
Job DescriptionPrepaid Regional Lifecycle Manager for South GMA and South Luzon
At Globe, our goal is to create a wonderful world for our people, business, and nation.
By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.
Job DescriptionPrepaid Regional Lifecycle Manager for South GMA and South Luzon
REGIONAL INSIGHTS & ANALYTICS
REGIONAL MARKETING & PRIORITY AREA EXECUTION
About Us
Globe Telecom, Inc. (Globe) is the leading Telecommunications company in the Philippines and the purveyor of the Filipino digital lifestyle.
We provide cellular, broadband and mobile data services by focusing on enriching our content offerings amid customers' growing preference for multimedia platforms across multiple screens and devices.
We want to enrich lives through communications by simplifying technology, so that we bring customers closer to what matters most.
Globe was also recognized as one of the Top companies to work for in Asia by Asia Corporate Excellence & Sustainability (ACES) Awards and Best Employer in the Telco category by Stevie's New York.
Our principal shareholders are Ayala Corp. and Singtel, both industry leaders in their respective countries and in the region. We are also a member of Bridge Alliance, Asia Pacific's leading mobile alliance of 36 mobile carriers.Purpose
In everything we do, we treat people right to create a Globe of Good.
Vision
We see a Philippines where families' dreams come true, businesses flourish, and the nation is admired.
Mission
We create wonderful experiences for people to have choices, overcome challenges, and discover new ways to enjoy life.
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