Chief Marketing Officer @ The Round - San Francisco, CA, United States - The Round, Inc.

Description

A unique dating brand that arranges same and next-day dates over shared experiences in under 10 minutes. We've aligned our business and mobile experience with the idea that dating is about finding chemistry, and chemistry is created in person.

What we're looking for:

We're looking for a Chief Marketing Officer who is ready to guide our company & brand through growth as we scale our product. As our CMO, you have the opportunity to use your marketing skillset to change relationship paradigms across the world.

As a member of the executive team, you'll work closely with The Round's CEO to oversee the future of The Round's marketing organization and strategy. You'll be integral in directing our brand vision, voice, and strategy, with accountability for growing our user base as we launch across the country.

In this role, you will forge partnerships, create and execute campaigns, and grow user growth for The Round across all channels. You will build, coach and manage a team of innovative marketers, who will use creative & data-driven strategies to hit growth targets in new and existing markets in major US cities and beyond.

Why this role?

1. Build a world-class brand for a product that people love and need : You'll be responsible for overseeing the way people interact with our brand. As our CMO, you'll reach people through experiences, content on our social channels, blog, through public relations, partnerships, and more. You'll also work on establishing our thought leadership in the dating space. You'll be the one to spearhead all marketing efforts that guide people to our app and keep them engaged for life-long relationship insight along the way.

2. Help to establish our voice at The Round : You'll be instrumental in crafting how we communicate our mission, vision, and values - whether it's written, visual, or experimental. From building a strong team and working with the world's top dating experts to creating original, engaging pieces, posts, and podcasts, all the way to throwing events and working with influencers, you'll be responsible for creating experiences and content for our users to engage with and share with their friends.

3. Meaningfully shape our future brand, marketing content and product strategy: You'll oversee strategic planning across marketing channels: brand, field, digital, partnerships (non-revenue), regional marketing and engage with our community, to gain insights to help us serve them better. We will produce new types of marketing efforts based on these insights and ultimately you'll work with our product team to inform what we do next.

4. Join a fantastic team at a magical time: We're launching our new product to an appreciative group of users with a small, newly funded team. This gives us a green field to work with. You'll join us at the perfect time to shape how we grow from here on out.

5. Elevate your skills as we tackle our most impactful challenges : With this role, you'll have the opportunity to execute your abilities in creative brand direction, grassroots field marketing, partnership and campaign creation, team building and management, as well as data & analytics. You'll be able to grow as an expert in mobile marketing, dating, and branded content, while working to establish The Round as a leader in the space.

Our Mission, Vision, and Purpose

The Round is on a mission to bring amazing people together everyday.

Magic happens when people meet. We bring the right people together at the right place and time so you can spend more time making memories and less time making small talk.

We believe that by bringing good people together to share memorable experiences, we can create a happier world filled with stronger relationships and longer lives.

We believe in making dating gratifying by creating a process that enables you to grow as a person while sharing new opportunities and experiences with others along the way.

We're here to build a lasting brand for our community to depend on for action, insight, and authenticity, from a first date with a new friend, to a thousandth date with a significant other.

Life at The Round

We are an empathetic group, dedicated to improving people's lives through dating.

Our close-knit team is distributed across the USA, much like our community. We share a passion for bringing people together face-to-face to create memorable dating experiences and our product echoes this.

We work together over Slack, Trello, Notion and Hangouts, taking time each week to sync up and align our efforts.

Our engineering team sits in Austin while our marketing teams sit in New York City, San Francisco, and Los Angeles.

How it works: The Round matches people using proximity, availability, and tastes during a 5-minute "round" at 3PM daily.

After a match is made, The Round helps schedule a date within 48-hours at a mutually enjoyed location. By making it effortless for the pair to agree to a plan, we create safer, comfortable dates, in less time.

Here's what press has to say about us (and our beta, Dindr):

As a member of the executive team and head of our marketing organization, you'll work closely with our CEO to oversee the future of The Round's integrated marketing strategy, building a new brand vision, voice, and strategy from the ground up.

You'll have accountability for growing our user base and retention as we expand across the world.

You'll build and manage a team of mission-driven individuals working together to create the best dating experience in the world.

You'll lead a data-driven marketing strategy, including the end-state vision of how we use consumer data and insights to drive segmentation, targeting, messaging and campaigns, and how those can be adapted as we launch and grow.

You'll lead of the brand from a marketing perspective - owning consumer knowledge, market knowledge, brand briefs and campaign calendar, executing a full-funnel strategy that bridges "always-on" and campaign calendars.

You'll lead the collection and analysis of regional market information, drawing conclusions on market trends and customer dynamics, to define opportunities for The Round to grow user base.

You'll leverage photography, videography, and podcasting to produce social media campaigns, posts and stories, engaging with our audience on a daily basis. You'll manage freelancers (and contributing yourself) to create / schedule our blog content, press releases, social cross-promotions, while improving our ASO/SEO.

You'll ensure The Round meets the needs of our users by engaging with our audience through social channels.

You'll create and iterate on content, voice, photography and brand editorial guidelines ensuring that each piece of content produced conveys our brand elements.

You'll track and analyze marketing related data in order to reduce CAC and increase downloads through iterative processes.

You'll owner budget allocation, forecasting, and collaboration with stakeholders as related to Goals and KPIs

Your KPIs foster user growth and retention while creating positive brand sentiment:

App downloads and user retention

Social, blog and website traffic

Audience engagement on social media channels

Audience conversion to app users

Content subscribers and social shares

This role is for you if:

You're a self-starter with big ideas and a desire to make your vision a reality. You've succeeded in creating marketing standards and frameworks integral to growing new brands.

You're a creative, out-of-the-box thinker who is unafraid to execute on new ideas outside of traditional marketing channels. You have a passion for execution and rapid iteration.

You're highly empathetic, with fantastic relationship management skills. You understand how to communicate with multiple audiences including our team and our users.

You thrive in a 'blank-slate' environment. You can manage processes strategically, and are comfortable and confident with owning and executing our brands marketing strategy.

You're sharp, product-minded, and have an entrepreneurial spirit. You love The Round as it's a product you can get behind; authenticity is one of your key values.

You've shown a knack for working independently, though you're excited to help build our brand and culture alongside teammates across The Round.

FAQs.

What benefits can I expect?

Is this role only full-time? Can I work remotely?

Be sure to share any materials that help us get to know you better, such as your LinkedIn profile, resume, writing samples, and social profiles.

"You learn a lot about someone when you share a meal together."