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    Assistant Director, Marketing - Atlanta, United States - Simon Property Group

    Simon Property Group
    Simon Property Group Atlanta, United States

    4 days ago

    Default job background
    Full time
    Description

    Job Location:

    Lenox Square

    PRIMARY PURPOSE:

    This position is responsible to assist in the development and execution of the overall annual marketing plan which strategically utilizes all platform programs and supports the corporate marketing objectives.

    PRINCIPAL RESPONSIBILITIES:

    The successful candidate's responsibilities will include, but not be limited to:

  • Assists with developing and implementing retailer intensification strategies that drive awareness and store sales
  • Work with the PR agency to enhance overall perception of property
  • Drive the growth and engagement of our social media channels
  • Support platform programming such as holiday activations and events
  • Review and understand Marketing budget, Marketing financials and various related reports
  • Positively impacts the center's core financial objectives: EBIDTA, ancillary revenue, leasing, retailer sales, increased customer traffic, and market share.
  • Provide input as required on media plans, media buys and media channels for the most effective reach of the target audience for the center
  • Assist in the development of solid on-going relationships with partners and sponsors to address performance, execution, and future growth potential
  • Assist in the completion of all associated sales reporting including weekly inventory verification and updating as well as management of individual inventory requests
  • Frequently review and understand center sales and traffic tends and reports
  • Assist with the promotion and implementation of platform programs in a professional and timely manner and measuring of results
  • Responsible for managing the local production and use of on-mall collateral and materials
  • Participate in Manager on Duty rotation as needed, attend staff meetings and uphold other relevant management responsibilities
  • Assist in writing and creating retailer correspondence and communications
  • Work with DMBD to keep an up-to-date media contact list and build a network of media contacts
  • Along with the DMBD, convey sales and market related information to the center's leasing representative. Provide necessary marketing information and assistance as necessary
  • Assist DMBD with coordinating tenant and partner meetings
  • Support administrative elements and approvals of sponsorship/event deals including contracting, deal entry, proof of performance, payment collection, contract renewal, revenue forecasting and reporting

    • MINIMUM QUALIFICATIONS:

  • BA or BS degree with emphasis in marketing or business
  • 3 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting
  • Knowledge of retail management, marketing and advertising and working knowledge of the media industry
  • Exceptional negotiating skills
  • Event planning experience

    • Well-developed oral and written skills

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