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    Director OF Marketing - Atlanta, United States - Insight Global

    Insight Global
    Insight Global Atlanta, United States

    2 weeks ago

    Insight Global background
    Description
    Develop and implement a marketing strategy that aligns with the Kingspan brand, commercial objectives and customer segmentation.


    • Collaborate with technical / building technology leaders to create a content plan for built environment / building science / building materials marketing collateral that complies with the Marketing Integrity Manual.
    • Understand, interpret and critique building science, sustainability and building materials content that is clear across multiple disciplines.
    • Create value propositions and key messaging that aligns with the needs of different customer segments and building sectors.
    • Build thought leadership in the built environment / building materials sector and support key themes of the Group strategy both internally and externally.
    • Formulate integrated marketing plans, utilizing the 7 Ps, to achieve strategic goals, brand positioning and lead generation KPIs.
    • Critique dashboards, data & analytics to drive continuous improvement in marketing campaigns and create a culture that encourages improvement.
    • Work with CRM and other marketing automation tools and platforms to curate customer journeys.

    Travel:
    Travel will vary, but will be approximately 25% between industry shows, field research, intercompany meetings.

    Significant experience and proficiency with business computer applications (Microsoft Office, Excel, databases, and spreadsheets).


    • Knowledge and practice of modern manufacturing techniques.
    • Strong leadership skills, analytical, and problemsolving ability.
    • Organizational skills; strict attention to detail; ability to multitask and prioritize.
    • Excellent communication skills, interpersonal and conflict resolution skills.
    • The ability to deal with highly complex issues and to stay calm when under pressure.
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