- Own foundational brand elements, such as brand architecture, brand book, brand voice for the Seller business.
- Partner with organizational marketing stakeholders to evangelize and drive a consistent brand voice.
- Partner with the research team to establish a mechanism to track brand health indicators, and lead periodic deep dive that help influence brand strategy.
- Manage brand campaign strategy from conception to launch, including insight identification, creative briefing, development, and delivery.
- Drive annual brand campaign calendar planning
- Partner product and lifecycle marketing teams to drive consistency in brand messaging
- Manage external partners (strategy, creative, media)
- Help improve positive public perception of Amazon's trustworthy shopping experience worldwide by creating and driving integrated project plans that have clear, measurable success criteria across multiple initiatives in multiple regions
- Work closely and collaboratively with design, program and product teams, as well as Public Relations, Public Policy, and Legal to execute initiatives, proactively identifying opportunities and mitigating any risks
- Bring a high energy, resultsoriented and resourceful mindset and quickly take control of your responsibilities
- MBA
- 6+ years of professional noninternship marketing experience
- Experience building, executing and scaling crossfunctional marketing programs
- Experience with customer segmentation, profiling, and targeting
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Senior Brand Manager - Arlington, United States - Amazon
Description
Sellers fuel Amazon's flywheel, with over 60% of Amazon sales in 2022 being driven by third-party sellers, seller growth is a major strategic lever in helping Amazon be Earth's most customer-centric company.
The Seller Marketing & Design team Seller Marketing & Design (SMD) is responsible for reputation-cultivating a strong public brand identity for Amazon's seller services; recruitment-optimizing a funnel to help businesses to start selling in Amazon's US store; and growth-nurturing long- term engagement with our store by guiding sellers towards success throughout their lifecycle.
We are looking for a passionate, self-motivated, high-judgement brand marketer, who is great at building relations with partners, to come join us in our mission to help every seller in the world recognize the value of Selling with Amazon.
You will work on designing the brand book for the Amazon selling brand, lead brand marketing campaigns, and manage mechanisms for global roll out and guidelines governance.
Using your business acumen, you will liaise with key business partners to gain alignment on brand strategy, and manage all aspects of the project execution.
An ideal candidate will be able to deliver on deadlines autonomously, have the ability to persuade and influence others, with a track record of driving results.
Key job responsibilitiesArlington, VA, USA | New York City, NY, USA | Seattle, WA, USA
Basic Qualifications
Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
For individuals with disabilities who would like to request an accommodation, please visitOur compensation reflects the cost of labor across several US geographic markets.
The base pay for this position ranges from $114,300/year in our lowest geographic market up to $212,600/year in our highest geographic market.
Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.
Amazon is a total compensation company.Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.
For more information,please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
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