- Develop engaging and persuasive copy for diverse marketing materials, including website content, email campaigns, product descriptions, direct mail pieces/invitations, and advertising collateral.
- Collaborate closely with the marketing team to develop creative concepts and messaging strategies that resonate with our target audience and drive measurable results.
- Conduct thorough keyword research and optimization to ensure all copy is SEO-friendly and achieves high rankings in search engine results.
- Write clearly and concisely to effectively highlight key features, benefits, and unique selling points while maintaining brand voice and tone.
- Craft compelling headlines, taglines, and calls-to-action that capture attention and drive customer engagement.
- Edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines.
- Stay informed of industry trends and best practices in copywriting, AI, search optimization and direct response marketing, integrating new strategies and techniques into our campaigns.
- Bachelor's degree in English, Marketing, Communications, or a related field, or equivalent experience.
- Minimum of 8 years of experience as a copywriter or similar roles specializing in direct-to-consumer marketing (financial services industry a plus).
- Proven expertise in SEO copywriting, with a strong grasp of keyword research, on-page optimization, and content strategy.
- Experience in writing for direct mail campaigns, including sales material, postcards, invitations, and promotional materials.
- Exceptional writing skills with keen attention to detail and the ability to tailor messaging to audiences and channels.
- Strong project management skills, capable of managing multiple deadlines and delivering high-quality work in a fast-paced environment.
- Creative thinker with a passion for storytelling and a talent for generating fresh ideas that drive engagement and conversions.
- Proficiency in Microsoft Office for Mac, Google Suite, and familiarity with analytics tools such as Google Analytics.
- $70,000-$85,000 base salary
- 401k with matching component up 13%
- United Healthcare PPO Medical employee coverage paid by Company
- Delta Dental PPO, United Healthcare Vision, Short Term, Long Term, Life Insurance and many more voluntary options available
- Generous holidays and PTO
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New Opportunity - Scottsdale, United States - Trajan Wealth LLC
Description
Job Description
Job DescriptionJob Purpose
Join a thriving team at Trajan Wealth, where growth, excellent leadership, and a fun work environment come together
We are looking for an experienced Communication Specialist with at least 8 years of direct-to-consumer marketing experience. The ideal candidate will have a strong background in product writing preferably within the financial services sector, showcasing a proven ability to create compelling, conversion-focused copy across multiple channels, including audio and video (TV, radio, podcasts, instructional videos, etc.).
Duties and Responsibilities
Qualifications
Benefits
New Opportunity professionals in Scottsdale
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Bridget McFall
Student
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Ruth Aimee Franco
Video Content Creator