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Customer Marketing Manager - Milford, United States - Quadient
Description
As a Customer Marketing Manager, you will spearhead the creation and execution of dynamic marketing campaigns aimed at expanding customer engagement and driving revenue growth.
Leveraging both digital and physical channels, you will harness customer databases and cutting-edge marketing automation tools to engage targeted audiences effectively.
Your deep understanding of our products, competitive landscape, and market positioning will inform strategic responses to inquiries, guiding qualified customers seamlessly to our sales team for conversion.
Join us in shaping the future of customer marketing and play a pivotal role in driving our company's growth and success.
Customer Marketing Manager
Location:
US Remote
Key Responsibilities
Develop and execute cross-sell and upsell campaigns that align with customer needs and company goals.
Collaborate with product marketing and research analysts to identify segmentation, targeting, and personalization opportunities.
Use insights to tailor campaign strategies for maximum relevance and impact.
Identify opportunities for expanding customer relationships and increasing revenue through personalized offerings.
Design and execute marketing campaigns that promote the adoption of new products, features, or services by existing customers.
Collaborate with cross-functional teams (design, content, product marketing) to create compelling content, messaging, and visuals.
Craft messaging that addresses customer pain points and demonstrates how additional offerings address their needs.
Work closely with customer success, sales, and product teams to understand customer needs and align cross-sell and upsell campaign execution and support.
Monitor and measure the effectiveness of cross-selling and upselling campaigns using relevant metrics.
Provide regular reports on campaign performance and recommendations for optimization.
Nurture strong customer relationships through personalized communication and value-driven interactions.
Implement strategies to enhance customer loyalty and satisfaction.
What you bring
:
5+ years of experience in marketing, customer marketing or related roles.
Proven track record of developing and executing successful cross-sell and upsell campaigns.
Strong analytical skills with the ability to interpret customer data and insights.
Excellent written and verbal communication skills, with a customer-centric approach to messaging.
Collaborative mindset with the ability to work effectively across cross-functional teams.
Familiarity with customer relationship management (CRM) tools and marketing automation platforms.
Data-driven decision-maker with a focus on measuring and optimizing campaign performance.
This position has a salary range of:
$75, $113,300.00
Quadient, Inc. has standard ranges for all U.S.
based roles, based on function, level, and scope, which are benchmarked against companies of similar size and
growth-stage. To
provide greater transparency to candidates, we share these targets on all job postings
. Final salary offers are determined by multiple factors, which may include (but are not limited to) geographic location and candidate experience and expertise. As such, they may vary from the ranges listed.
Our Benefits Overview
:
Company subsidized Medical, Dental, and Vision Insurance
401(k) Retirement Plan with Strong Company Match
Life & Disability Insurance – Company Sponsored
Paid Vacation, Sick Leave and 12 Company Holidays
Career & Leadership Development
Tuition Reimbursement Program
Company Sponsored Groups
About Quadient
:
At Quadient, we exist to help organizations simplify the connection between their customers and what matters most. From mortgage approvals, medical results, and insurance claims, to accounts receivables, invoices and inbound packages. Quadient has been helping customers since That's right, almost 100 years). We are the driving force behind the world's most meaningful customer experiences.
By focusing on four key solution areas including Customer Experience Management, Business Process Automation, Mail-Related Solutions, and Parcel Locker Solutions, Quadient helps simplify the connection between people and what matters.
Quadient supports hundreds of thousands of customers worldwide in their quest to create relevant, personalized connections and achieve customer experience excellence.
Every day - we help companies manage over 788 million connections with their customers.Our award-winning solutions and best in class customer service are the reasons we have grown to become the driving force behind the world's most meaningful customer experiences.
Because connections matter
We want Quadient to be a place where we are all able to bring our whole selves to work and where our differences are embraced and celebrated.
Our values define how we work as a team:
Empowerment, Passion, Inspiration and Community. They make us
EPIC. Together .
The above position statements are intended to describe the general nature and levels of work being performed by people assigned to this classification.
They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
Quadient does not accept unsolicited resumes from headhunters, recruitment agencies or fee-based recruitment services. Please do not forward resumes to our jobs alias, Quadient employees or any organization location. Quadient is not responsible for any fees related to unsolicited resumes.
Quadient is an Equal Opportunity Employer, and all qualified applications will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, or any other characteristic protected by law.
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