Marketing Manager - Danbury, United States - PlusMedia LLC

PlusMedia LLC

Verified Company

Danbury, United States

1 week ago

Posted by:

Mark Lane

beBee recruiter

Description

Position Overview:

Key Responsibilities

Social Media Mastery: Lead the management of our social media channels, particularly LinkedIn, crafting compelling content and strategies to engage our audience and drive brand awareness.
PR &

Thought Leadership:

Drive our public relations efforts by drafting press releases, managing award submissions, and creating thought-provoking content that positions us as industry leaders.

Content Ideation & Execution: Spearhead the ideation, creation, and execution of content marketing initiatives, including thought leadership content, articles, blogs, and whitepapers that resonate with our target audience.
Campaign Collaboration: Collaborate closely with inhouse or vendor teams to ideate, develop, and execute creative and paid media campaigns aligning with our business objectives.
Strategic Innovator: Proactively generate and implement marketing strategies, leveraging your industry knowledge and fluency in marketing terminologies to accelerate our agency's growth.

Desirable Skills and Qualities:

Analytical Skills: Ability to analyze marketing data, metrics, and KPIs to assess campaign performance and make datadriven decisions.
Creativity: Strong creative thinking and problemsolving skills to develop innovative marketing strategies and campaigns.
Project Management: Proven ability to manage multiple projects simultaneously, meet deadlines, and work efficiently under pressure.
Adaptability: Flexibility to adapt to changing priorities and willingness to learn and implement new marketing techniques and technologies.
Collaboration: Experience working collaboratively with crossfunctional teams, external vendors, and agencies to achieve marketing goals.
Attention to Detail: Strong attention to detail in all aspects of marketing campaigns, from content creation to campaign execution.
Presentation Skills: Ability to present ideas, strategies, and campaign results effectively to stakeholders, clients, or team members.

Requirements:

Bachelor's degree in marketing, Communications, or a related field.
Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., HubSpot, Salesforce, Google Analytics).
Experience in SEO/SEM principles, managing paid advertising campaigns, and optimizing online content.
Knowledge of graphic design principles and experience working with design software (Adobe Creative Suite) is advantageous.
Certifications or continued education in marketingrelated fields are beneficial.
A portfolio showcasing successful marketing campaigns, content creation, and thought leadership initiatives is highly valued.

Benefits: