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    Field Marketing Specialist - New York, United States - Cypress HCM

    Cypress HCM
    Cypress HCM New York, United States

    2 weeks ago

    Cypress HCM background
    Description

    Field Marketing Specialist

    We are looking for a Field Marketer Specialist for our Northeast Enterprise team, based in New York and San Mateo. As a Field Marketing Coordinator, you will be responsible for supporting the Field Marketing Manager in their efforts to align with the regional sales team through the development and management of field-based demand generation programs and event campaigns to build awareness, drive and nurture leads, and accelerate opportunities to close. This position will partner closely with the Field Marketing Manager for the region, as well as our sales, sales development, and demand generation and campaign marketing teams, as well as our vast partner network, to plan and execute compelling activities.

    This is a strategic as well as an execution role, so the ideal candidate is a self-starter with a natural curiosity to learn and to explore with the ability to manage numerous projects simultaneously in a dynamic, fast-paced environment.

    Responsibilities:

    • Assist in the research, planning and execution of regional demand generation and event campaigns including company-driven physical and virtual events, third party conferences and trade shows, and regional hospitality field events
    • Manage logistics and execution of events, including shaping event themes, building landing pages and operational campaigns, working with outside vendors (and our partners, where applicable) on event logistics, overseeing branded swag fulfillment, managing event sales staffing, and setting and defining lead goals and metrics for each event
    • Own reporting and tracking of program pipeline and performance results tied to quarterly and annual targets
    • Help manage regional budget, SFDC campaign tracking, and other processes to meet operational targets and SLAs
    • Collaborate with the alliances organization on our strategic sponsorships and go-to-market execution plan with and at partner events
    • Maintain alignment with sales team in terms of all pre and post event communication, marketing-driven campaigns, and event promotion strategy
    • Evaluate all event campaigns' impact and ROI to determine the success and forecast for potential future investment

    Requirements:

    • 3+ years of experience in marketing ideally within a B2B environment
    • Bachelor's Degree in Marketing, Communications or similar field
    • Passion for and ability to develop creative campaigns and approaches to solve regional challenges
    • Proven success in developing and managing field marketing programs and relationships with large enterprise sales organizations
    • Hands-on execution ability to manage multiple priorities with effective project management, time management, prioritization and organizational skills, with extreme attention to detail and ability to anticipate the needs of sales
    • Excellent verbal and written communication and interpersonal skills, with the ability to engage and motivate internal leaders/teams across functions
    • Experience with marketing tools like Marketo, Salesforce / Tableau, and WordPress, as well as proficiency using other office productivity applications and productivity tools (e.g., Microsoft Office, Google Apps, Slack)
    • Self-starter capabilities to take initiative with an optimistic "can do" attitude and a strong sense of teamwork
    • An interest in and creative spark as it relates to ideas for messaging, creative design, etc
    • Ability to work independently and dedicate a minimum of 40 hours/week
    • Willingness to submit to a background investigation, including verification of your employment and criminal history
    • Ability to travel up to 30%

    Compensation:

    • $37.30/hr. - $49.74/hr. (W2)
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