Jobs

    Manager, Paid Social Media - Tallahassee, United States - Zimmerman Advertising

    Zimmerman Advertising
    Zimmerman Advertising Tallahassee, United States

    1 week ago

    Default job background
    Description
    Overall Objective
    The Manager, Paid Social Media is responsible for applying highly analytical and quantitative approaches to deliver campaign performance, taking financial risk, and assisting the Media and Client Service teams in managing client relationships


    Responsibilities:

    Campaign Development/Execution:
    Paid social optimizations (proactive and reactive)
    Act as the liaison with our agency partners – Facebook, Snapchat, Pinterest, LinkedIn, YouTube, Tik-Tok, and others
    Forecasting and opportunity/gap analysis
    Campaign management tools, including bid rules/management
    Advanced search engine or social knowledge
    Monitoring new search or social trends and products and evaluating application to client
    Research tools/competitive analysis
    Budget/pacing and billing
    Management of third-party social platforms


    Leadership:
    Drive paid social strategy and associated tactics to meet client's goals, working closely with account lead(s)
    Effectively manage and develop junior team members (mentoring, training, etc.)
    Prioritize and manage quarterly priorities and ad-hoc requests to ensure they are executed on time and to client expectations by entire client team
    Ability to problem solve, such as finding solutions for issues not yet attempted
    Proactively share learnings and best practices across the organization
    Establish oneself as an expert within their functional department and client team
    Identify ways to improve team efficiency and effectiveness, such as new processes
    Bring new proactive ideas to help meet client goals and grow business


    Communication:
    Ability to consult/educate/negotiate with clients and agency partners
    Effectively communicate paid media insights, reporting, trends, and new initiatives to client/agency partners and vendors (as Social has ownership of the vendor relationships)
    Help educate client team on latest trends, best practices, technologies, etc.

    Requirements
    Bachelor's Degree in Advertising, Marketing, Business or related field
    5+ years' experience in Paid Social Media Marketing
    Experience in negotiating and constructing Social Media plans, with understanding of planning, buying and activation
    Experience buying ads social media platforms (Facebook, Twitter, Tik Tok, Google +, Instagram, Snapchat, Pinterest, etc.)
    Experience working with paid social ad-buying platforms, third party ad-servers, and CRM data platforms is preferred
    Understanding of advanced analytics and performance media
    Be passionately in tune with latest social media developments, online behaviors, and trends.
    Experience with social media management & social listening tools
    Proficiency in MS Word, Excel, PowerPoint, Keynote
    Exceptional verbal and written communication, multi-tasking, networking, time management, and interpersonal skills
    Urgency and a strong attention to detail, specifically with regards to written communication

    #J-18808-Ljbffr
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