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Social Media Specialist - Tallahassee, United States - Florida Chamber of Commerce
1 month ago
Description
Position: Social Media Specialist
The Florida Chamber of Commerce is seeking a highly talented and creative Social Media Specialist to join our team. As a Social Media Specialist, you will play a vital role in developing and implementing our social media strategy to increase brand awareness, drive engagement, and generate leads. This role requires a deep understanding of various social media platforms, excellent written and verbal communication skills, and a passion for creating compelling content.
Job Duties:
· Develop and execute the Florida Chamber's social media strategy across various platforms, including but not limited to Facebook, Twitter, LinkedIn, and YouTube.
· Responsible for the creation and management of the company's social media content calendar.
· Create and curate engaging, informative, and visually appealing content that aligns with our brand voice and resonates with our target audiences.
· Monitor and respond to comments, messages, and inquiries on our social media channels in a timely and professional manner.
· Conduct thorough research on industry trends, competitors, and target audience preferences to inform content creation and engagement strategies.
· Collaborate with other marketing team members to create and implement social media campaigns that support overall company objectives and drive traffic and conversions.
· Utilize social media management tools to schedule and publish content, track performance metrics, and generate reports to measure the effectiveness of social media efforts.
· Stay up-to-date with the latest social media best practices, algorithms, and trends, integrating them into our strategy to ensure maximum reach and engagement.
· Identify and engage with relevant influencers, partners, and industry thought leaders to expand our social media presence and enhance brand credibility.
· Monitor and analyze social media metrics and insights to identify opportunities to optimize and improve our social media strategy.
· Assist in creating visually appealing graphics, videos, and other multimedia content for social media platforms.
· Other duties as assigned.
In addition to being trustworthy, integrity-filled, and results-oriented, the ideal candidate will possess:
· Bachelor's degree in marketing, communications, or a related field (or equivalent experience).
· A minimum of 2+ years of proven work experience as a Social Media Specialist or similar role, with a strong portfolio showcasing successful social media campaigns.
· Deep understanding of various social media platforms (including Facebook, Twitter, LinkedIn, and YouTube), their features, and best practices for content creation, engagement, and community management.
· Proficiency in social media management tools. Experience with Hootsuite is a plus.
· Excellent written and verbal communication skills, with the ability to craft compelling and engaging content tailored for different social media platforms. Attention to detail, spelling, and grammar is a must.
· Strong analytical skills, with the ability to interpret data and metrics to drive informed decisions and optimize social media strategies.
· Creative mindset with a keen eye for visual aesthetics and storytelling.
· Ability to work independently and collaboratively, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
· Knowledge of SEO principles, digital marketing strategies, and basic graphic design principles, with experience in Canva. Adobe Creative Suite experience is a plus.
· Experience in placing digital ads is a plus.
Compensation:
Travel Responsibilities:
· Some travel will be required for scheduled company events and meetings.
Benefits:
Company Overview:
The Florida Chamber of Commerce is the leading business advocacy organization with a mission of securing Florida's future. We unite business for good and we are working to grow Florida from the 15th largest economy of the World to the 10th largest economy by 2030. As we focus on making Florida more competitive, we champion core values of Accountability, Collaboration, Communication, Member & Customer Service, Integrity, Loyalty, Respect, and Success. The Florida Chamber of Commerce has ambitious initiatives and goals in place. The Florida 2030 Blueprint is leading Florida to a diverse and sustainable economy through global competitiveness, prosperity & high paying jobs, as well as vibrant & resilient communities. The Florida Chamber employs an average of 40 employees. We offer an excellent benefit plan, which includes health, life, paid time off and a generous 401k plan.
At the Florida Chamber, We Believe:
● In a robust free enterprise system with limited intrusion by government in the marketplace,
● In a high-quality education and workforce development system that will enable all Floridians to compete in the 21st-century global economy,
● In fair and predictable laws and regulations that promote economic development and do not impose unreasonable costs on businesses or their customers,
● In a simple, fair, and globally competitive tax structure,
● In fiscal responsibility, public accountability, and transparency in government,
● In a reliable and sustainable infrastructure to support the health and prosperity of all Floridians,
● In a constructive and positive labor environment in Florida that generates jobs, and
● In a unified and responsible business community that acts in the long-term interest of our state.
The Florida Chamber of Commerce, Inc. is an equal opportunity employer and does not unlawfully discriminate against any applicant or candidate on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, or any other class protected by federal or state law. Persons with disabilities are encouraged to apply.
Please send resume to Cindy McCray, HR Director -
