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Hotel Marketing Manager - Tallahassee, United States - Hotel Resource
Description
Hospitality - Hotel, Marketing, Management
Hotel Marketing Manager - The Ben, West Palm
Hotel Marketing Manager - The Ben, West Palm Concord Hospitality West Palm Beach FL
Hotel Marketing Manager - The Ben, West Palm
Company:
Concord Hospitality
Location:
251 North Narcissus Avenue
33401
US
Category:
Hospitality - Hotel, Marketing, Management
Degrees Required:
4 Year Degree
Employment Type:
Full-Time
Manages Others:
No
Requirements:
The Ben West Palm Hotel is seeking a Marketing Manager to join our team
The Marketing Manager is responsible for the planning, development, execution, and tracking of the hotel's marketing programs and will play a crucial role social media and event activations.
Essential Functions and Responsibilities of the job include but are not limited to:Research and build relationships with influencers that support The Ben brand
Track, analyze, and report all media coverage for hotel and restaurant outlets on a monthly basis
Organize and execute individual site visits and group FAM press trips including itineraries and travel schedules
Work with website agency to update and maintain website information, including new menus, upcoming events, special packages, amenity changes, etc
.
Plan, draft, and execute email campaigns, including reporting on KPIs (clicks, CTR, revenue, room nights, etc.)
Proactively monitor, engage and communicate with our audience, responding to comments/reviews/complaints/inquiries/concerns, in a timely manner
Identify new social media opportunities and maximize existing opportunities
Maintaining weekly/monthly reporting on all marketing activities
Develop and maintain relationships with local community, businesses, and organizations to generate marketing opportunities
Support hotel team in on-site promotions and events; This may include nights and weekends (photography, coverage)
Assist in coordination and execution of repeat and one-off events
Develop, plan, and execute monthly/quarterly/holiday promotional photo shoots and ad hoc promotional campaigns
Other duties from time to time as assigned by General Manager
Who we're looking for:
Someone who can promote a positive and high-energy team environment for event activation support
Someone who can be a proactive member of The Ben marketing team through collaboration, communication, and best-practice sharing & idea cross-pollination to build a smarter and stronger marketing organization
Someone who can adhere to Marriott's guidelines to ensure the health, safety and comfort of our team members and guests.
Someone who can promote a professional positive image of the hotels at all times through personal appearance, civic functions and general public relations
Management retains the discretion to add or change the duties of the position at any time*** Knowledge/Education/Experience: 2+ years of relevant experience in a digital / social capacity preferably in hospitality and / or travel.
Other Requirements:
Must have strong English skills, both oral and written. Strong presentation, communication and organizational skills required. Ability to make timely, effective decisions. Ability to prioritize, organize and make good judgments. Ability to maintain good team member relations. Ability to develop and maintain effective guest and community relations. Flexible work hours including nights and weekends at times. Basic accounting procedures. Valid driver's license with proof of auto liability insurance. Dependable.
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