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Director, Marketing Strategy
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Senior Director, Market Access Strategy and Marketing - Boston, MA, United States - Ironwood Pharmaceuticals
Description
Ironwood Pharmaceuticals is a leading gastrointestinal (GI) healthcare company on a mission to advance the treatment of GI diseases and redefine the standard of care for GI patients.
One of the focus areas is on discovering, developing, and commercializing innovative treatments for patients with severe, rare conditions for which there is a significant unmet medical need.
It is an exciting time to join as Phase 3 is underway and the company is preparing for an initial launch in the coming years for which it is building out a commercial presence.
Purpose Of This Role Reporting to the Vice President, Global Market Access, Reimbursement, and Distribution, the Senior Director, Market Access Strategy and Marketing will play a leading role in expanding the company's capabilities to commercialize future products, including apraglutide.
Represent the Market Access team as an integral member of the brand marketing teamLead apraglutide launch payer & access strategy effort, development of and pull-through of brand value proposition and tactics for payer audiences focusing on timely access & reimbursement at launch
Align with the apraglutide brand team to develop messaging to effectively communicate value to payers
Support gross to net model calculations, accurate and timely submissions of all government price reporting obligations
Productively engage with key external partners in partnership and aligned with Medical Affairs strategy including patient advocacy groups, professional societies, agencies, and experts
Lead development of tools to drive product awareness, reimbursement, and pull-through across US payers, particularly Medicare, Commercial, state Medicaid, and Managed Medicaid plans post approval
Manage external payer marketing agency work to develop and support customer materials
Support annual brand planning, forecasting, and budgeting process for payer and channel customer segment
Perform all company business in accordance with regulations and company policies and procedures
Bachelor's degree; MBA preferred
A minimum of 15 years of successful pharmaceutical experience.
A minimum of 6-10 years of successful experience in market access, training, and sales in the pharmaceutical industry.
Full functional knowledge of the US payer and reimbursement landscape for pharmaceutical products, including private and government payer programs
Expertise and deep understanding of the Commercial, Medicare, and Medicaid payer dynamic and landscape
In-depth knowledge of current trends in regulation, contracting, and reimbursement.
Strong understanding of the legal and regulatory environment along with demonstrated integrity on the job.
Ability to travel globally
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Ironwood offers a comprehensive compensation and benefits program to eligible employees, including Restricted Stock Unit awards; eligibility for medical, dental, vision and prescription drug benefits; and a generous vacation/holiday schedule.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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