- Develop and manage a North American web presence, establish an industry leading web presence and engagement for target customers, identify and utilize emerging technologies to create a competitive advantage for JCB NA, maintain company websites, integration with dealer and global partner websites
- Oversee and assist in the execution of SEO, SEM, paid search, email marketing and paid social media efforts increasing conversions and lead generation
- Maintain consistent brand messaging across all channels
- Maintain community management of social media accounts
- Create and manage the content calendar, including ideation of content, assisting with creation and scheduling
- Set up email and landing pages and deploy campaigns through marketing automation tool
- Collaborate with Marketing and wider JCB team to repurpose content
- Coordinate and strategize with outside vendors
- Research, track, and analyze industry consumer behaviors and trends and implement research into digital marketing campaigns
- Create and manage execution of email campaigns ensuring JCB continues to be front of mind for customers
- Identify, analyze and measure trends and content to assess how well its performing and optimize user experience.
- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs to present to senior management
- Collaborates with key stakeholders on campaign strategy, creative concepts, target audience selection criteria, offer and message strategy, schedules, budgets, measurement and return on investment plans
- Manage paid campaign expenses, staying on budget and estimating monthly costs
- Bachelors degree in marketing, business, or related field
- Three to five years of relevant experience
- Highly organized, self-starter who can work proactively with minimal supervision
- Detail-oriented and willing to work collaboratively with a team to achieve team and company goals
- Sound understanding of digital marketing principles
- Excellent communication skills, both written and verbal
- Effective project management skills
- Experience working in a marketing automation platform
- Experience managing social media accounts
- Experience with paid search and paid social
- Computer proficiency with Microsoft Office - Word, Excel, PowerPoint
- Expertise in Google Ads and Google Analytics (certification preferred)
-
Digital Marketing Manager
1 week ago
JCB North America Pooler, United StatesPosition Summary · This position is responsible for all digital marketing activities providing an effective integrated strategic marketing program to grow awareness and demand for the JCB Brand. The position is specifically responsible for developing and overseeing North American ...
-
Digital Marketing Manager
1 week ago
Jcb Inc Pooler, United StatesPosition Summary · This position is responsible for all digital marketing activities providing an effective integrated strategic marketing program to grow awareness and demand for the JCB Brand. The position is specifically responsible for developing and overseeing North American ...
-
Digital Marketing Manager
2 days ago
JCB North America Pooler, United StatesPosition Summary · This position is responsible for all digital marketing activities providing an effective integrated strategic marketing program to grow awareness and demand for the JCB Brand. The position is specifically responsible for developing and overseeing North American ...
-
General Manager
1 week ago
Chipotle Pooler, United States Full time· General Manager · DescriptionCULTIVATING A BETTER WORLD · Food served fast doesn't have to be a typical fast food experience. Chipotle has always done things differently, both in and out of our restaurants. We're changing the face of fast food, starting conversations, and dir ...
-
Access Control Specialist
1 week ago
Coastal Security Services, Inc. Pooler, United States**Access Control Specialist / Concierge** · **_____________________________**_** · **_Company Overview:_** · Congratulations You have discovered an open position at Coastal Security Services, a · leading security solutions provider in the Southeastern United States. Our team prou ...
-
Marketing Manager
1 week ago
PJS Group Savannah, United StatesElevate Aviation Group, established in 2003, provides air transportation, travel consultancy, aircraft acquisitions and aircraft management services to some of the most recognized names in business, sports, entertainment, government, and higher education. Elevate Aviation Group's ...
-
Marketing And Advertising Manager
4 days ago
Parker's Savannah, United StatesParker's Kitchen, recognized as a 2024 TopWorkplace in the Nation is looking for an experienced Advertising & Marketing Manager. · The Marketing & Advertising Manager oversees the implementation of advertising to promote business products and services as well as hiring and traini ...
-
Advertising & Marketing Manager
5 days ago
Parker's Savannah, United StatesAdvertising & Marketing Manager · The Advertising & Marketing Manager oversees the implementation of advertising to promote business products and services as well as hiring and training department employees; executes online marketing initiatives by developing, implementing, and m ...
-
Manager Digital Marketing
1 week ago
General Dynamics Savannah, United StatesResponsibilities for this Position · Position Title: Manager Digital Marketing - Savannah, GA · Date: Apr 12, 2024 · Location: Savannah, GA, US · Company: Gulfstream Aerospace Corporation · Manager Digital Marketing - Savannah, GA in GAC Savannah · Unique Skills: · N/A · Educa ...
-
Manager Digital Marketing
4 days ago
General Dynamics Savannah, United StatesResponsibilities for this Position · Position Title: Manager Digital Marketing - Savannah, GA · Date: May 11, 2024 · Location: Savannah, GA, US · Company: Gulfstream Aerospace Corporation · Manager Digital Marketing - Savannah, GA in GAC Savannah · Unique Skills: · N/A · Educa ...
-
Marketing And Advertising Manager
2 days ago
Parker's Savannah, United StatesParker's Kitchen, recognized as a 2024 TopWorkplace in the Nation is looking for an experienced Advertising & Marketing Manager. · The Marketing & Advertising Manager oversees the implementation of advertising to promote business products and services as well as hiring and train ...
-
Manager Digital Marketing
1 week ago
Gulfstream Savannah, United StatesManager Digital Marketing - Savannah, GA in GAC Savannah · Unique Skills: · N/A · Education and Experience Requirements · Bachelor's Degree web development, marketing or a related field or equivalent combination of education and experience sufficient to successfully perform t ...
-
Marketing Project Manager
1 week ago
Penn Foster Inc Savannah, United StatesAN INSPIRING CAREER AWAITS YOU · The Kessler Collection is made up of 11 artful hotel and resort properties, 25 restaurants, and over 1,700 Grand Performers across seven states, we continue to grow and so will you The opportunities are endless. Our mission of inspiring places, in ...
-
Insurance and risk manager
1 week ago
Aurora Ventures Garden City South, United StatesWith quality, diversity and expertise to become the European market leader in the garden center industry. In over 75 years, we have established ourselves as a modern family business with a continuous expansion course, becoming the leading company with over 135 garden centers in G ...
-
Calypso Trading Application Administrator
1 week ago
NebulaTech Garden City South, United StatesGarden City South Trading Application Administrator (Calypso), Market Leader, Hesse Region, Permanent, Competitive Salary · My client, a leading financial services provider, is seeking a Trading Application Administrator with experience in Calypso to join their Operations Team. I ...
-
Apex Ventures Wentworth, United StatesIf the wrong path is the right one, start your future with us at Wentworth.Ready for a full dose of business with a touch of wood? · Do you love economic processes and wood could be your thing? The thought of examining the process from material procurement to customer delivery ma ...
-
DH degree program in Business Administration
1 week ago
Omega Ventures Wentworth, United StatesYour responsibilities: As a business administrator in public administration, you will manage processes and resources in a cost-effective manner. The dual study program at Wentworth will provide you with the necessary knowledge in areas such as accounting, corporate management, ma ...
-
Manager Digital Marketing
1 day ago
Gulfstream Savannah, United States[[extTitle]] in [[location]] · Unique Skills: · [[cusuniqSkills]] · Education and Experience Requirements · Bachelor's Degree web development, marketing or a related field or equivalent combination of education and experience sufficient to successfully perform the essential f ...
-
Direct Market Manager
1 day ago
ThinkTank LLC Savannah, United StatesJob Description · Job DescriptionThinkTank Telecom, LLC is actively seeking a motivated and entrepreneurial Direct Market Manager to lead our expansion efforts in Georgia - Savannah. As the cornerstone of our mission to enhance connectivity, your role will focus on enrolling new ...
-
Direct Market Manager
3 days ago
ThinkTank LLC Savannah, United StatesJob Description · Job DescriptionOverview: Join a dynamic team with a proven track record of success With over 135 years of combined management experience, we are dedicated to helping you thrive in the fast-paced world of broadband and telecom. As a Direct Marketing Manager, you ...
Digital Marketing Manager - Pooler, United States - JCB North America
Description
Position Summary
This position is responsible for all digital marketing activities providing an effective integrated strategic marketing program to grow awareness and demand for the JCB Brand. The position is specifically responsible for developing and overseeing North American digital marketing activities and experience across all sales channels and industries. This position will involve extensive interaction with cross-functional team members in line with North American business objectives.
Nature & Scope
This position reports to the VP of Marketing
Major Tasks, Responsibilities & Key Accountabilities
Minimum Qualifications
JCB is an equal employment opportunities (EEO) employer in accordance with applicable federal, state and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. EEO EMPLOYER/VET/DISABLED
JCB Inc. is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, JCB offers many job opportunities outside of the U.S. which can be found through our website at
