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    Marketing And Advertising Manager - Savannah, United States - Parker's

    Parker's
    Parker's Savannah, United States

    3 weeks ago

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    Description

    Parker's Kitchen, recognized as a 2024 TopWorkplace in the Nation is looking for an experienced Advertising & Marketing Manager.

    The Marketing & Advertising Manager oversees the implementation of advertising to promote business products and services as well as hiring and training department employees; executes online marketing initiatives by developing, implementing, and managing various digital marketing campaigns; enhances brand visibility, engages target audiences, conducts market research, drives conversations, and collaborates with cross-functional teams to promote overall online growth and media presence.

    BENEFITS:

    Parker's Kitchen provides free childcare, interest-free medical and veterinary loans, and paid time off starting from your first day of employment. Additionally, we offer comprehensive benefits including medical, dental, and vision coverage, a 401(k) plan, pet insurance, and much more

    ESSENTIAL DUTIES AND RESPONSIBILITIES

    Responsibilities:

    Develop and execute comprehensive advertising strategies to achieve business objectives and growth targets.

    Lead the planning, execution, and optimization of digital marketing and/or multi-channel advertising campaigns including digital, TV, radio, and outdoor.

    Collaborate with cross-functional teams to ensure alignment of marketing initiatives with overall business goals.

    Act as a catalyst for digital optimization and loyalty.

    Oversee the creation of high-quality and engaging content across digital and traditional marketing platforms that resonate and drive action.

    Monitor, analyze, and report on the performance of digital ad campaigns using relevant analytics, tools, and adjust strategies accordingly.

    Stay updated on industry trends, emerging technologies, and best practices to continuously improve digital marketing efforts by conducting ongoing research and competitor analyses.

    Collaborate with category managers and senior leadership to ensure advertising efforts align with broader marketing and business strategies.

    Drive brand awareness and engagement through strategic marketing methods.

    Manage and optimize website content and user experience to drive traffic, engagement, and conversions.

    Develop and manage digital marketing campaigns, including pay-per-click (PPC) and display advertising.

    Define and detect key performance indicators (KPIs) to track improvement and growth.

    Lead SEO initiatives to improve organic search rankings and increase website visibility.

    Manage and nurture relationships with external agencies, partners, and vendors.

    Monitor and manage the company's online reputation and respond to customer feedback effectively.

    Stay up to date with data privacy regulations and ensure compliance in all digital marketing and advertising activities.

    Lead and mentor a team of advertising professionals including creative, copywriting, media planning, and digital marketing, fostering their growth and development.

    Travel as needed

    Knowledge, Skills, and Abilities:

    Excellent analytical skills

    Excellent communication and interpersonal skills

    Critical thinking and problem-solving skills

    Excellent leadership and managerial skills

    Highly motivated individual with digital marketing skills

    Strategic marketing mindset with the ability to promote growth and success through advertising

    Keep self-informed of new procedures and operating policies within the company

    Demonstrate and model strong interpersonal skills to handle sensitive and confidential situations and documentation

    Creative mindset with the ability to stay up to date on marketing trends

    Demonstrate flexible and efficient time management skills

    Ability to work independently and prioritize tasks based on importance level

    Customarily exercise discretion and independent judgment

    Proficiency in using analytics tools and conducting market research to measure campaign performance and make data-driven decisions

    Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously

    EDUCATION AND REQUIREMENTS

    Preferred:

    Bachelors or Associate degree in Marketing, Business, or a related field

    Microsoft Office skills

    Proven track record of driving successful online campaigns

    Previous experience in a similar role related to marketing, preferably advertising

    Advanced knowledge of social media, paid and organic ads, SEO, SEM, email marketing, and content marketing

    Strong understanding of digital marketing and advertising concepts, tools, and platforms

    Certifications in digital marketing (e.g., Google Ads, Google Analytics, HubSpot)

    PHYSICAL REQUIREMENTS

    Prolonged periods sitting/standing at a desk and working on a computer

    Must be able to lift up to 15 pounds at times

    Parkers Companies is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Parkers does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state, or local laws.

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