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    Advertising & Marketing Manager - Savannah, United States - Parker's

    Parker's
    Parker's Savannah, United States

    1 week ago

    Default job background
    Retail
    Description

    Advertising & Marketing Manager

    The Advertising & Marketing Manager oversees the implementation of advertising to promote business products and services as well as hiring and training department employees; executes online marketing initiatives by developing, implementing, and managing various digital marketing campaigns; enhances brand visibility, engages target audiences, conducts market research, drives conversations, and collaborates with cross-functional teams to promote overall online growth and media presence.

    ESSENTIAL DUTIES AND RESPONSIBILITIES

    Responsibilities:

    · Develop and execute comprehensive advertising strategies to achieve business objectives and growth targets.

    · Lead the planning, execution, and optimization of digital marketing and/or multi-channel advertising campaigns including digital, TV, radio, and outdoor.

    · Collaborate with cross-functional teams to ensure alignment of marketing initiatives with overall business goals.

    · Act as a catalyst for digital optimization and loyalty.

    · Oversee the creation of high-quality and engaging content across digital and traditional marketing platforms that resonate and drive action.

    · Monitor, analyze, and report on the performance of digital ad campaigns using relevant analytics, tools, and adjust strategies accordingly.

    · Stay updated on industry trends, emerging technologies, and best practices to continuously improve digital marketing efforts by conducting ongoing research and competitor analyses.

    · Collaborate with category managers and senior leadership to ensure advertising efforts align with broader marketing and business strategies.

    · Drive brand awareness and engagement through strategic marketing methods.

    · Manage and optimize website content and user experience to drive traffic, engagement, and conversions.

    · Develop and manage digital marketing campaigns, including pay-per-click (PPC) and display advertising.

    · Define and detect key performance indicators (KPIs) to track improvement and growth.

    · Lead SEO initiatives to improve organic search rankings and increase website visibility.

    · Manage and nurture relationships with external agencies, partners, and vendors.

    · Monitor and manage the company's online reputation and respond to customer feedback effectively.

    · Stay up to date with data privacy regulations and ensure compliance in all digital marketing and advertising activities.

    · Lead and mentor a team of advertising professionals including creative, copywriting, media planning, and digital marketing, fostering their growth and development.

    · Travel as needed

    Knowledge, Skills, and Abilities:

    · Excellent analytical skills

    · Excellent communication and interpersonal skills

    · Critical thinking and problem-solving skills

    · Excellent leadership and managerial skills

    · Highly motivated individual with digital marketing skills

    · Strategic marketing mindset with the ability to promote growth and success through advertising

    · Keep self-informed of new procedures and operating policies within the company

    · Demonstrate and model strong interpersonal skills to handle sensitive and confidential situations and documentation

    · Creative mindset with the ability to stay up to date on marketing trends

    · Demonstrate flexible and efficient time management skills

    · Ability to work independently and prioritize tasks based on importance level

    · Customarily exercise discretion and independent judgment

    · Proficiency in using analytics tools and conducting market research to measure campaign performance and make data-driven decisions

    · Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously

    EDUCATION AND REQUIREMENTS

    Preferred:

    · Bachelor's or Associate degree in Marketing, Business, or a related field

    · Microsoft Office skills

    · Proven track record of driving successful online campaigns

    · Previous experience in a similar role related to marketing, preferably advertising

    · Advanced knowledge of social media, paid and organic ads, SEO, SEM, email marketing, and content marketing

    · Strong understanding of digital marketing and advertising concepts, tools, and platforms

    · Certifications in digital marketing (e.g., Google Ads, Google Analytics, HubSpot)

    PHYSICAL REQUIREMENTS

    · Prolonged periods sitting/standing at a desk and working on a computer

    · Must be able to lift up to 15 pounds at times

    Parker's Companies is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Parker's does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state, or local laws.

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