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Digital Marketing Manager - Pooler, United States - Jcb Inc
3 weeks ago
Description
Position Summary
This position is responsible for all digital marketing activities providing an effective integrated strategic marketing program to grow awareness and demand for the JCB Brand.
The position is specifically responsible for developing and overseeing North American digital marketing activities and experience across all sales channels and industries.
This position will involve extensive interaction with cross-functional team members in line with North American business objectives.Nature and Scope
This position reports to the VP of Marketing
Major Tasks, Responsibilities and Key Accountabilities
Develop and manage a North American web presence, establish an industry leading web presence and engagement for target customers, identify and utilize emerging technologies to create a competitive advantage for JCB NA, maintain company websites, integration with dealer and global partner websites
Oversee and assist in the execution of SEO, SEM, paid search, email marketing and paid social media efforts increasing conversions and lead generation
Maintain consistent brand messaging across all channels
Maintain community management of social media accounts
Create and manage the content calendar, including ideation of content, assisting with creation and scheduling
Set up email and landing pages and deploy campaigns through marketing automation tool
Collaborate with Marketing and wider JCB team to repurpose content
Coordinate and strategize with outside vendors
Research, track, and analyze industry consumer behaviors and trends and implement research into digital marketing campaigns
Create and manage execution of email campaigns ensuring JCB continues to be front of mind for customers
Identify, analyze and measure trends and content to assess how well its performing and optimize user experience.
Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs to present to senior management
Collaborates with key stakeholders on campaign strategy, creative concepts, target audience selection criteria, offer and message strategy, schedules, budgets, measurement and return on investment plans
Manage paid campaign expenses, staying on budget and estimating monthly costs
Minimum Qualifications
Bachelors degree in marketing, business, or related field
Three to five years of relevant experience
Highly organized, self-starter who can work proactively with minimal supervision
Detail-oriented and willing to work collaboratively with a team to achieve team and company goals
Sound understanding of digital marketing principles
Excellent communication skills, both written and verbal
Effective project management skills
Experience working in a marketing automation platform
Experience managing social media accounts
Experience with paid search and paid social
Computer proficiency with Microsoft Office - Word, Excel, PowerPoint
Expertise in Google Ads and Google Analytics (certification preferred)
JCB is an equal employment opportunities (EEO) employer in accordance with applicable federal, state and local laws.
JCB complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.
EEO EMPLOYER/VET/DISABLEDJCB Inc.
is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, JCB offers many job opportunities outside of the U.S.
which can be found through our website at
