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    Marketing Analytics Manager - Fort Lauderdale, United States - Life Extension

    Life Extension
    Life Extension Fort Lauderdale, United States

    1 week ago

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    Description

    Interested in joining a Marketing Analytics team whose focus is on the development of successful cognitive augmentation products for our Marketing team, including AI-assisted product recommenders, customer churn prediction models, campaign behavior prediction models, KPI forecasts and business profit-driven insights, dashboards and visualizations?

    Welcome to Life Extension.

    We are seeking a Manager of Marketing Analytics to help take our business to the next level, inspire innovation and adoption of advanced analytical solutions while leading a team of marketing analysts. All while working for a science based company driven to produce top of the line vitamins and supplements that help people live their healthiest lives.

    Skills you need to have:

    • Advanced knowledge to write SQL queries for extracting and analyzing data
    • Knowledge in applied statistics, experience working in data mining software tools such as R, Python, SPSS, SAS or Alteryx
    • Must have a high level skill in using databases, analytical best practices and experience working in data mining tools
    • Experience using data visualization tools such as Power BI, Tableau
    • Understanding of spatial geography analytics: block groups, MSAs DMAs
    • Understanding of propensities, rank order correlations and profile ranking indices
    • 5+ years of experience in analytics, B2C, B2B, direct marketing and or the advertising industry, focusing on marketing campaign effectiveness, reporting and analysis, marketing mix modeling and quantitative research
    • 3+ years of experience managing and mentoring marketing analysts

    Sample job responsibilities below:

    • Identify and quantify opportunities to improve KPIs through information gathering and analysis.
    • Use datamining tools and techniques to incorporate machine learning models and analytic processes transforming data into insights.
    • Create insights, detailed analyses, experiment design and measurement, forecasting and model development exercises for various business objectives.
    • Support marketing stakeholders as a thought partner using data and analysis assisting in strategy development, audience targeting and identifying growth opportunities.
    • Support the measurement of digital and marketing programs, perform campaign response analysis to quantify results to measure and optimize marketing performance; analyze marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to achieve defined business objectives.
    • Query data from various datasets, identify insights and effectively communicate results to executive management and business stakeholders in a visually appealing way.
    • Oversee statistical analytical methods and data mining techniques to ensure accuracy across analytical projects.
    • Lead and direct the work of marketing analysts: support development of direct reports; provide opportunities for analysts to take ownership of initiatives; provide coaching and guidance to ensure goals are met and output meets quality standards.

    The full job description is available at

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    Interested in joining a Marketing Analytics team whose focus is on the development of successful cognitive augmentation products for our Marketing team, including AI-assisted product recommenders, customer churn prediction models, campaign behavior prediction models, KPI forecast ...

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