Anna Gorbunova

With 8+ years of experience as a sales enablement leader, I consistently deliver results and drive revenue growth. My expertise lies in optimizing sales processes, empowering sales teams, and utilizing cutting-edge technologies to enhance productivity and accelerate business growth. I have a deep understanding of the sales enablement landscape and a passion for empowering sales teams. By collaborating closely with cross-functional stakeholders, I align strategies, drive adoption, and foster a culture of continuous improvement. I am adaptable to evolving market dynamics and utilize best practices to help organizations achieve their sales goals and gain a competitive edge. 

“Ignite passion, develop confidence, achieve success!”

Sales Enablement Specialist | Toppan Merrill | 05/2022 - Present
As the Sales Enablement Specialist, I work with sales executives and interdisciplinary teams to develop comprehensive sales training programs by analyzing sales performance metrics. I facilitate communication between sales, marketing, product, and leadership teams to ensure successful product launches and efficient Go‑To‑Market strategies. Additionally, I manage sales enablement content and leverage sales enablement technologies to optimize workflows and supplement the efficiency of our sales personnel.

Sales Enablement Manager | FirstService Residential | 02/2020 - 05/2022
As the Sales Enablement Manager for FirstService Residential, I led multiple nationwide projects to enhance the productivity, skills, and overall success of our sales team. The sales enablement programs I introduced aimed to strengthen the knowledge, skills, and resources of our sales team, streamline the sales process, develop an ongoing education initiative, and create a customized national sales onboarding program. These initiatives achieved remarkable results, reducing the sales staff attrition rate and exceeding our annual sales targets. I am proud to have contributed to the success of our sales team and the organization as a whole.

Field Training and Development Specialist | European Wax Center | 06/2019 - 02/2020
As a Field Training and Development Specialist, I had the privilege of developing and delivering training programs and learning resources that were designed to support the organization's four key objectives. These objectives included accelerating unit growth, delivering exceptional guest experiences, building an efficient enterprise, and fostering a culture of people and performance. I played a pivotal role in influencing stakeholders and impacting the brand's guest experience and sales by providing targeted and comprehensive training programs, leadership development workshops, in‑ center coaching, and ongoing support to over 700 centers across the EWC network.

Manager Performance Coach | European Wax Center | 11/2018 - 06/2019
As a coach and support provider, I had the privilege to work with 10 regions and 288 centers within the EWC network, which corresponds to 33% of the organization. My main responsibility was to empower and elevate Center Managers, District Managers, Multi‑Unit Franchisees, Regional Coaches, and Area Representatives. I achieved this by implementing the principles of a learning organization, which aimed to accelerate their development and enhance individual and team performance. Throughout my role, I remained committed to upholding EWC's values and vision, which helped foster a culture of growth and excellence.

Franchisee & Director of Operations | Hand and Stone Massage and Facial Spa | 12/2013 - 11/2018 As a highly experienced Spa Director, I bring extensive knowledge and expertise to the table. My ability to manage and operate a high‑volume spa, from start‑up to sale, has enabled me to overcome many challenges and achieve sustainable growth. I am committed to providing guests with a luxurious spa experience at an affordable price point, with a focus on delivering high‑quality services and results‑driven experiences. I have a proven track record of success in building, developing, and managing a team of 40+ associates, and have received consistent recognition for my top‑ performing spa, ranking in the top 15% of 300 locations nationwide. In just two years, I was able to achieve $1.4 million in annual revenue, a testament to my dedication and expertise in the field.

Operations Manager | AVEDA | 06/2011 - 11/2013                                                                        Experienced Assistant Manager skilled in overseeing all aspects of salon and spa operations. With a keen ability to anticipate customer needs and effectively address any service-related issues, I am dedicated to ensuring a high level of guest satisfaction. Collaborating closely with the Salon and Spa Manager, I successfully manage daily activities while maintaining a positive and upbeat attitude. Additionally, I serve as a dependable coach and mentor for the front desk staff, prioritizing guest experience and customer satisfaction.

The University of Tampa | Bachelor of Arts | Advertising & Public Relations | 01/2008 - 05/2011