- Collect data from sales reports for analysis and create sales evaluation reports based on collected data.
- Monitor and analyze sales data against targets, previous sales trends, competitors, and online marketplaces and report data to dynamically enhance pricing.
- Develop methods and strategies for assessing large amounts of data.
- Provide actionable insights to guide the sales and marketing teams.
- Use sales prediction software to determine future trends.
- Contribute to the development of sales plans and objectives.
- Provide support to Parts Team, Category, and Product Managers, and the Parts eCommerce Marketplace Manager to determine target acquisition costs, resale value and profitability.
- Conduct research into competitive companies and the surrounding market.
- Study shopping and purchase trends of consumer base and target demographic.
- Meet with and report to stakeholders and decision-makers daily, weekly, and/or monthly on performance and/or issues.
- Identify new or increased areas of opportunity.
- Assist with IT planning in relation to automation for pricing, cataloging, sales, and product merchandising initiatives.
- Identify marketing strategies to increase profits.
- Establish sales opportunities, working with the sales and marketing teams to develop ideas for seasonal sales opportunities.
- Develop measurement tools to identify changing market trends.
- Perform other job-related functions as assigned.
- Bachelors degree in Business, Analytics, or Marketing/Sales and minimum 5-years experience in Pricing and / or Sales Analysis
- Able to independently research, understand, and present sales and profitability metrics
- Expertise in MS Excel, Power Point, Access/SQL
- Advanced proficiency in relational DBs (SQL within Access)
- Advanced proficiency in Excel (pivot tables, v-lookup, graphs, etc.)
- Knowledge of descriptive and inferential statistics
- Basic familiarity with product management
- Basic familiarity with marketing and online sales channels
- Excellent oral and written communication skills
- Strong data analysis skills
- Ability to think critically and take appropriate actions as needed
- Ability to thrive in a fast-paced and evolving atmosphere
- Masters / PhD in Business, Analytics, or Marketing/Sales and 10 years experience in Sales strategy
- Experience with Automotive Parts
- Experience with Tableau
- Experience with MS Power BI
- Experience in competitive parts pricing strategies including B2B and e-commerce
- P&L expertise
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Manager, Ecommerce Parts Analytics - Fort Lauderdale, United States - AutoNation Headquarters
Description
Overview:
DESCRIPTION OF POSITION:
AutoNation, the nations largest and most admired Dealership group, is in an exciting phase of innovation and growth. We are looking for a highly detail-oriented analyst to join our expanding Parts team The Parts Team, part of the After-Sales Operations unit, maintains a focus on maximizing automotive parts sales and parts profits. The ideal candidate will have advanced skills in programs for data analysis (Excel, Access, Sequel, Power BI) and a strong analytics background.
The role includes Parts sales and business analysis for automotive parts and accessories to ensure AutoNations parts are competitively positioned in various marketplaces. This individual will interact with AutoNations product & category managers, marketplace managers, procurement department, marketing department, dealership associates, field leadership, and other internal business stakeholders to help execute sales strategies for all aftermarket parts and accessories.
Ongoing they will assist with communications between AutoNations various departments, generate reports and/or administer dashboards detailing KPIs which measure the performance of each product and sales channel. Additionally, this role will aid and support our Product Management, Customer Service, E-Commerce, and Sourcing Teams. This position reports to the Director of PrecisionParts and is an onsite / hybrid position with offices in Fort Lauderdale, FL.
JOB RESPONSIBILITIES:
QUALIFICATIONS (MANDATORY):
QUALIFICATIONS (PREFERRED):