Jobs
>
Fort Lauderdale

    Manager, Marketing Analytics - Fort Lauderdale, United States - Life Extension Foundation Buyers Club Inc

    Life Extension Foundation Buyers Club Inc
    Life Extension Foundation Buyers Club Inc Fort Lauderdale, United States

    3 weeks ago

    Default job background
    Description

    Job Description

    Job Description

    This role works closely with the Sr. Director of Marketing Analytics developing data analytics and analytical projects. This role inspires innovation and adoption of advanced analytical solutions while leading marketing analysts. Analyzing data produced by various marketing programs and campaigns along with Direct to Consumer purchasing patterns and sales performance. The manager's role is to better understand customer behavior, future growth opportunities and data specific strategies to optimize marketing programs with the goal of increasing Return on Ad Spend. This role requires a combination of great analytical skills with strong business acumen, leadership and mentorship in order to clearly articulate ideas while providing insights that will drive continued success.

    Core Duties and Responsibilities:

    • Identify and quantify opportunities to improve KPI's through analyzing customer data sets and developing data visuals.
    • Use datamining tools and techniques to transform data into insights.
    • Create insights, detailed analyses, experiment design and measurement for various business objectives.
    • Support DTC and Wholesale stakeholders as a thought partner using data and analysis assisting in strategy development, audience targeting and identifying growth opportunities.
    • Support the measurement of DTC and Wholesale marketing programs, perform campaign response analysis to quantify results to measure and optimize marketing performance; analyze metrics to identify cause-effect relationships between actions and financial outcomes to achieve defined business objectives.
    • Query data from various datasets, identify insights and effectively communicate results to executive management and business stakeholders in a visually appealing way.
    • Communicate to technical and non-technical audiences, build business cases and translate analytical results into usable learnings and actions.
    • Ensure analytical work supporting DTC and Wholesale marketing initiatives is completed per project plans and timelines.
    • Support Digital Marketing initiatives providing sales performance insights across the digital marketing channels.
    • Support e-mail audience segment criteria from development to implementation.
    • Manage effective working relationships with business intelligence, marketing, wholesale and other business units as needed to ensure the most relevant ideas and techniques are implemented.
    • Lead and direct the work of marketing analysts: support development of direct reports; provide opportunities for analysts to take ownership of initiatives; provide coaching and guidance to ensure goals are met and output meets quality standards.
    • 2 days onsite attendance is an essential function of this position.
    • Additional duties as assigned.

    Position Requirements:

    • 5+ years' of experience in analytics, B2C, B2B, direct marketing and or the advertising industry, focusing on marketing campaign effectiveness, reporting, analysis, and quantitative research
    • 3+ years of experience managing and mentoring marketing analysts
    • Strong analytic and problem-solving skills, detail-oriented mindset, ability to manage multiple projects and priorities and the ability to anticipate, identify and diagnose problems and make recommendations
    • Expert in unlocking, synthesizing and translating internal and external data into actionable insights that drive improved acquisition and customer marketing KPIs
    • Passionate about analyzing data, drawing appropriate conclusions and able to translate findings into business strategies
    • Experience in customer / consumer analysis, digital channels, market intelligence, customer segment trends and demographic or firmographic analytics
    • Understanding of marketing, digital channel marketing, direct marketing, segmentation, firmographic, demographic and psychographic principles
    • Knowledge in applied statistics, experience working in data mining software tools such as R, Python, SQL Server, or Alteryx
    • Understanding of propensities, rank order correlations and profile ranking indices
    • Understanding of spatial geography analytics: block groups, MSA's DMA's
    • Must have a high level skill in using databases, analytical best practices and experience working in data mining tools
    • Experience using data visualization tools such as Power BI, Tableau
    • Advanced knowledge to write SQL queries for extracting and analyzing data
    • Skilled communicator and effective presenter
    • Strong ability to interact with all levels of management and colleagues
    • Desire to learn new technologies and skills
    • Bachelor's Degree in Marketing, Business, Computer Science, Information Systems preferred
  • Life Extension

    Marketing Analytics Manager

    3 weeks ago

    Life Extension Fort Lauderdale, United States

    Interested in joining a Marketing Analytics team whose focus is on the development of successful cognitive augmentation products for our Marketing team, including AI-assisted product recommenders, customer churn prediction models, campaign behavior prediction models, KPI forecast ...

  • Life Extension

    Marketing Analytics Manager

    3 weeks ago

    Life Extension Fort Lauderdale, United States

    Interested in joining a Marketing Analytics team whose focus is on the development of successful cognitive augmentation products for our Marketing team, including AI-assisted product recommenders, customer churn prediction models, campaign behavior prediction models, KPI forecast ...

  • Life Extension Foundation Buyers Club Inc

    Manager, Marketing Analytics

    13 hours ago

    Life Extension Foundation Buyers Club Inc Fort Lauderdale, United States

    Job Description · Job Description · This role works closely with the Sr. Director of Marketing Analytics developing data analytics and analytical projects. This role inspires innovation and adoption of advanced analytical solutions while leading marketing analysts. Analyzing da ...

  • Life Extension

    Marketing Analytics Manager

    2 weeks ago

    Life Extension Fort Lauderdale, United States

    Interested in joining a Marketing Analytics team whose focus is on the development of successful cognitive augmentation products for our Marketing team, including AI-assisted product recommenders, customer churn prediction models, campaign behavior prediction models, KPI forecast ...

  • Life Extension

    Marketing Analytics Manager

    3 weeks ago

    Life Extension Fort Lauderdale, United States

    Interested in joining a Marketing Analytics team whose focus is on the development of successful cognitive augmentation products for our Marketing team, including AI-assisted product recommenders, customer churn prediction models, campaign behavior prediction models, KPI forecast ...

  • Chewy

    Associate Director, Marketing Analytics

    6 days ago

    Chewy Fort Lauderdale, United States

    Chewy is seeking a highly motivated, data driven, and strategic AD, Performance Marketing Strategy Analytics to join our Performance Marketing team in Boston, MA to drive cross-channel investment strategy and supporting analyses in a dedicated sub-fu Marketing, Director, Analytic ...

  • AutoNation Headquarters

    Sr Mgr, Marketing Analytics

    4 days ago

    AutoNation Headquarters Fort Lauderdale, United States Permanent

    Overview: · Position Summary: · The Senior Manager of Web Analytics plays a critical role in optimizing digital performance by leading the reporting and analysis of website traffic, user behavior, and conversion. This role requires a deep understanding of web analytics, statist ...

  • Chewy

    Associate Director, Marketing Analytics

    1 week ago

    Chewy Fort Lauderdale, United States

    Chewy is seeking a highly motivated, data driven, and strategic **AD, Performance Marketing Strategy + Analytics** to join our Performance Marketing team in Boston, MA to drive cross-channel investment strategy and supporting analyses in a dedicated sub-function rolling up to the ...

  • AutoNation

    Sr Mgr, Marketing Analytics

    6 days ago

    AutoNation Fort Lauderdale, United States

    AutoNation Headquarters Position Summary: The Senior Manager of Web Analytics plays a critical role in optimizing digital performance by leading the reporting and analysis of website traffic, user behavior, and conversion. This role requires a deep understanding of web analytics, ...

  • Southern Glazer's Wine & Spirits of America

    Manager, Marketing Analytics and Data

    1 week ago

    Southern Glazer's Wine & Spirits of America Hollywood, United States

    The Manager, Marketing Analytics and Data will spearhead the strategy, development and delivery of SGWSs web analytics platform as part of the Marketing Technology Platform. This role aims to enhance our analytics capabilities which will underpin di Analytics, Manager, Marketing, ...

  • Southern Glazer's Wine and Spirits

    Manager, Marketing Analytics and Data

    3 hours ago

    Southern Glazer's Wine and Spirits Hollywood, United States

    What You Need To Know · Open the door to a groundbreaking tech career with an industry leader. Southern Glazers Wine & Spirits is North Americas preeminent wine and spirits distributor, as well as a family-owned, privately held company with a 50+ year legacy of success. To creat ...

  • Norwegian Cruise Line

    Senior Marketing Analytics Developer

    3 weeks ago

    Norwegian Cruise Line Doral, United States

    BASIC PURPOSE: Responsible for the design, development and maintenance of all marketing solutions which includes but is not limited to database querying, performance optimization, data loads, reporting and dashboards. Will also oversee the design, implementation and maintenance o ...

  • Norwegian Cruise Line

    Casino Marketing Analytics Manager

    3 weeks ago

    Norwegian Cruise Line Doral, United States

    JOB SUMMARY: Responsible for leading the analytics functions within the marketing department. Oversee the development and execution of marketing communication strategies, outbound call strategies, campaign analytics, rewards program analytics, and call center operation analytics. ...

  • Norwegian Cruise Line

    Casino Marketing Analytics Manager

    1 week ago

    Norwegian Cruise Line Doral, United States

    JOB SUMMARY: · Responsible for leading the analytics functions within the marketing department. Oversee the development and execution of marketing communication strategies, outbound call strategies, campaign analytics, rewards program analytics, and call center operation analyti ...

  • Norwegian Cruise Line

    Senior Marketing Analytics Developer

    1 week ago

    Norwegian Cruise Line Doral, United States

    BASIC PURPOSE: · Responsible for the design, development and maintenance of all marketing solutions which includes but is not limited to database querying, performance optimization, data loads, reporting and dashboards. Will also oversee the design, implementation and maintenanc ...

  • MDG SOLUTIONS, INC

    Marketing Analytics Manager

    1 week ago

    MDG SOLUTIONS, INC Boca Raton, United States

    Job Description · MDG is seeking an experienced Analytics Manager who is highly proficient in the utilization of the Datorama platform for our digital marketing agency. As an Analytics Manager, you will play a critical role in helping our clients leverage the power of data-driven ...

  • MDG Solutions

    Marketing Analytics Manager

    2 weeks ago

    MDG Solutions Boca Raton, United States

    MDG is seeking an experienced Analytics Manager who is highly proficient in the utilization of the Datorama platform for our digital marketing agency. As an Analytics Manager, you will play a critical role in helping our clients leverage the power of data-driven insights to optim ...

  • RippleMatch Opportunities

    Marsh Mclennan Agency

    3 weeks ago

    RippleMatch Opportunities Fort Lauderdale, United States

    **This role is with Marsh McLennan Agency. Marsh McLennan Agency uses RippleMatch to find top talent.** · **Sales Operations Assistant**: · **Our not-so-secret sauce.** · **Award-winning, inclusive, Top Workplace culture doesn't happen overnight. It's a result of hard work by ext ...

  • The Pete Store

    Purchasing Manager

    3 weeks ago

    The Pete Store Fort Lauderdale, United States

    Overview: · The Pete Store has grown from a single location in 2001 to become one of the largest and most respected truck dealers in the world today. Our secret to success isn't much of a secret at all: We prioritize hiring, training, and supporting great people above everything ...

  • Moen

    Associate Knowledge Management Specialist

    3 weeks ago

    Moen Fort Lauderdale, United States

    **Company Description** · **At Fortune Brands Innovations, we believe that our innovation and success are fueled by the passion of our people and the strength of our teams. Together, we **work to fulfill dreams of home by aligning around common goals, being agile in the face of c ...