Integrated Marketing Associate - New York, United States - Lambda Legal

Description

Position: Integrated Marketing Associate

Department: Development

Office Location: The ideal candidate is located in any of the following states or major metropolitan areas where Lambda Legal has an office: New York, NY (Headquarters); Atlanta, GA (Southern); Dallas, TX (South Central); Los Angeles, CA (Western); or Washington, DC.

Work Type Designation: Work from Home

• Per Lambda Legal's Work Location Designation policy, Work from Home, Work from Office, and Hybrid options are available with supervisor approval.
• Generally, employees can live in any of the states that fall within the Combined Statistical Area (CSA) boundaries of their Office of Record as long as they reside within three (3) hours of their Office of Record by ground transportation or ferry. Exceptions may be possible. These states include California, Connecticut, Georgia, Illinois, Indiana, Maryland, Nevada, New Jersey, New York, Oklahoma, Pennsylvania, South Carolina, Texas, Virginia, West Virginia, Wisconsin, and Washington, D.C.
• Work from Office and Hybrid employees must be able to commute to the Regional Office as their schedule demands.

Reports to: Deputy Director of Development

Union Status: D1. This role is a union position.

Annual Salary Range: $53,401 - $82,354. The salary for this role will be based on a step scale and will be determined by a candidate's years of relevant experience related to the position, as well as their office of record.

Travel: This position will require occasional regional travel.

FLSA Status: Non-Exempt/Full-Time

Supervisory Responsibilities: None

Who We Are

Lambda Legal is a national advocacy organization committed to achieving full recognition of the civil rights for the LGBTQ+ community and everyone living with HIV through impact litigation, education, and public policy work. Since 1973, Lambda Legal has used impact litigation and other advocacy tools to decriminalize same-sex relationships; challenge discrimination against LGBTQ+ people and people living with HIV in the workplace, in the home, in schools, in health care, and in the military; and protect LGBTQ+ families, including by winning and defending marriage equality. Our clients are not charged for legal representation or advocacy and Lambda Legal receives no government funding. Headquartered in New York City, Lambda Legal also has regional offices in Los Angeles, Chicago, Atlanta, Dallas, and Washington, DC.

We believe that serving the full breadth of the LGBTQ+ and HIV communities requires cultural competency and enthusiasm for diversity of all kinds. To be successful, we must approach our work with an understanding that discrimination based on sexual orientation, gender identity, or HIV status is not the only obstacle to achieving full formal and lived equality for LGBTQ+ people and everyone living with HIV; rather, we recognize the intersectional nature of discrimination, specifically including biases based on race, religion, national origin, gender, disability, education, and class. Considering this reality, we prioritize a proactive commitment to counteracting these biases and their compounding effects in the work we do, but also in how we work together as an organization.

Integrated Marketing Associate

Lambda Legal seeks an Integrated Marketing Associate (IMA) to join the Development Department. Utilizing direct mail, telemarketing, email/online, social media, street teams, on-site activation, out of home advertising, and other innovative techniques; the IMA will work with the Director of Development and the Director of Member Services to develop, implement, and expand Lambda Legal's integrated direct marketing fundraising. Primary responsibilities include planning, execution, management, analysis, and evaluation of all aspects of the direct marketing program oriented toward the achievement of financial goals. In this role, the IMA will work closely with the Digital Director and Director of Donor Databases to expand existing and develop new programs to engage Lambda Legal members/services, to ensure that databases are optimized for best results, and help oversee that donors/members are messaged and engaged appropriately.

Responsibilities

• Support the planning, implementation, and management of departmental direct mail, ePhilanthropy (such as Facebook), out of home advertising (OOH), and other types of integrated direct marketing campaigns as new fundraising technology is introduced.
• Coordinate and analyze ePhilanthropy activities such as Facebook advertising, Google Ad placements, and paid search engine optimization with consultants and the Communications Digital Team.
• Maintain brand integrity and support the Deputy Director of Development with coordinating and reviewing graphic design projects throughout the organization, including production of publications, marketing-related content, donor collateral, event invitations and collaborating with other Development staff on the quarterly publication of Impact Newsletter.
• Develop, order and maintain an inventory of Lambda Legal swag and promotional items for use across the organization.
• Collaborate with the Deputy Director of Development on developing and overseeing implementation of on-site community engagement strategies at external events such as Pride activations. Coordinate with Regional Program Coordinators (RPCs) on messaging, logistics, signage and swag orders.
• Review and analyze mailings and constituent outreach efforts for performance and advise on strategy for the Development department and Lambda Legal
• Responsible for ensuring analysis and evaluation of all direct marketing activities is completed regularly and that the results are implemented in subsequent campaigns.
• Provide regular oral and written reports and information regarding the direct marketing campaign to Director of Development and Director of Member Services
• Work with the Director of Member Services and Liberty Circle Manager to ensure effective communications to donors and members.
• Serve as Development Department point person on web content and email communications.
• Undertake other duties as assigned.

Qualifications

Successful candidates will welcome the opportunity to work in a racially- and gender-diverse environment and to contribute to a positive and inclusive atmosphere. Working at Lambda Legal requires a demonstrated awareness of and commitment to the concerns of the breadth of the communities that Lambda Legal serves.

Skills and competencies include:

• 3 or more years of direct marketing experience, including a strong background in digital fundraising
• Experience utilizing Canva to create designs and manage brands is preferred
• Knowledge of or experience with digital advertising for campaigns is preferred
• Excellent written and oral communication skills
• Detail-oriented and strong copy-editing skills
• Strong interpersonal skills
• Ability to collaborate across multiple teams
• Experience managing projects and designing & implementing processes
• Computer proficiency in fund development software helpful (i.e. Excel, Raiser's Edge, Luminate Online etc.)

Benefits:

We are pleased to offer competitive benefits for the hard work our employees do on behalf of our mission. A highlight of the benefits we offer include:

• Medical benefits that begin on your start date
• Dental, Vision, and Life insurance (effective 30 days from your start date)
• Short & Long-Term Disability plans (effective 30 days from your start date)
• 403(b) Retirement Plan (employer contribution and matching program begins after 90 days of employment)
• Paid Time Off:
  • Paid Vacation (15 Days)
  • Sick Leave (12 Days)
  • Personal Leave (3 Days)
  • Religious Observance Leave (3 Days)
  • Bereavement and Bereavement Anniversary Leave
  • Floating Holiday (1 Day)
• 12 paid holidays and 5 early office closures
• Flexible Spending Account (FSA/DC FSA) and Commuter Benefits
• Health Reimbursement Account
• $50 monthly mobile phone reimbursement
• Summer Fridays from Memorial Day to Labor Day
• Premium subscription to the Calm App
• Paid sabbatical after 7 years of service at Lambda Legal (4 weeks for non-exempt positions and 8 weeks for exempt)

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Read more about Lambda Legal's work on our blog and Instagram.

Lambda Legal believes in creating a more equitable playing field for applicants and values the depth of relevant skills built through successful education, work, and life experiences. If your background and skills are a close match for this position, you are strongly encouraged to apply.

Lambda Legal is committed to further building and maintaining a staff that reflects the full range of LGBTQ+, HIV-affected and allied communities, and is an equal opportunity employer. We value a diverse workforce and an inclusive culture. Lambda Legal encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship or immigration status, disability, veteran status, record of arrest or conviction, or any other characteristic protected by applicable law. Black people, Indigenous people, people of color, lesbian, gay, bisexual, queer, transgender and gender-diverse people, women, people with abilities in multiple languages, immigrants, people living with disabilities, protected veterans, and formerly incarcerated individuals and individuals living with HIV are all encouraged to apply.