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Needham Heights

    Email Marketing Manager - Needham Heights, United States - Creative Circle

    Creative Circle
    Creative Circle Needham Heights, United States

    3 weeks ago

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    Description

    Our client, major leader in the CPG space, is searching for a CRM Manager to join their team for a long-term freelance role.

    You'll work 40 hours per week, 2 days onsite in Needham, MA.

    As CRM Manager, you'll focus heavily on developing and executing CRM strategies that enhance the customer journey from pre-through-post-purchase. You will:

    Build and manage automated email and SMS messaging campaigns, including customer journeys, building out FAQ lists and common instructions / troubleshooting

    Review data to find commonalities in the journey and develop messaging around them

    Conduct A/B testing and QA messaging

    Review for performance and optimizations from reporting

    The ideal CRM Manager has deep experience in CRM marketing and focused heavily on customer journeys, plus:

    3-5 years' years working with retail or CPG clients in a customer-centric role

    Partners well with creative and marketing teams to develop messaging

    Thinks strategically while making data-informed decisions

    Experience Narvar, Listrak and SMS campaigns is preferred

    is proactive, inquisitive and can comfortably reach out to new teams to collaborate


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